Case Studies

Fast Moving Consumer Goods

Market Overview of a food brand A well-established brand in the Lebanese market had problems in the performance of one of its products in comparison to its competitors in the market. The client was interested in further investigating the detected problem, by acquiring market information regarding the assessment of the product likeability and positioning. The…
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Private-Public Sector Development Studies

Enterprise Survey 2018 The World Bank commissioned InfoPro to conduct the survey in 2018. It covered a broad range of business environment topics including access to finance, corruption, infrastructure, crime, competition, and performance measures. The study consisted of a corporate survey with 532 enterprises located in the Greater Beirut area and large cities nationwide. The…
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Mystery Shopping Studies

Electronics retailer Mystery Shopper Research A network of household electronics was interested in assessing their outlets and the performance of their personnel at all of their branches. It commissioned InfoPro to conduct a mystery shopper research which would focus on the following: External and internal locale of the branch Employee appearance and hygiene Customer care…
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Salary Scale

GIZ Salary Scale Survey The German Development Cooperation in Lebanon – Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH was interested in conducting a comprehensive market review and analysis of salaries by benchmarking with other similar organizations in the Lebanese market. The study entailed assessing the following: Salary scales of employees which were inclusive of all…
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Brand Image and Perception Studies

Perception Analysis Study A large company specialized in lighting solutions was interested in investigating its market share. Specifically they wanted to assess the following: • Positioning vis-a-vis the competition • Brand perception • Selection process utilized in deciding on suppliers of lighting systems • Message to be communicated • Strengths and weaknesses • The target…
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Opinion Polling

The World Economic Forum’s Executive Opinion Survey (EOS) The World Economic Forum (WEF) publishes the ‘Global Competitiveness Report’ on a yearly basis, assessing the competitive landscape of economies worldwide and providing insight into the drivers of their productivity and prosperity. A major component of the report is the Executive Opinion Survey (EOS) which measures a…
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Microfinance Studies

Microfinance Demand Survey Palladium and USAID kick started the support the Livelihoods and Inclusive Finance Expansion (LIFE) project in Lebanon. The aim of the project is to economically empower the unbanked, low-income, and underserved micro clientele ad simultaneously link vulnerable entrepreneurs with micro-finance institutions who will provide them with customized business management training, technical know-how, mentoring,…
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Beirut Emerging Technology, Industrial, and Research Center (BETZ)

The Professional Computer Association (PCA) was interested in analyzing the Lebanese technology sector in order to assess the technology industries most potentially suitable for Lebanon and for creating a self-contained Technology, Industrial, and Research Center (BETZ). To assess the feasibility of the concept, the PCA commissioned InfoPro to conduct the study. InfoPro’s mandate entailed that…
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Concept Testing

The Knowledge and Innovation City Demand Forecast The Tripoli Special Economic Zone (TSEZ) is in proximity to the India-Middle East-Western Europe (IMEWE) submarine cable system which will ensure that the area has maximum connectivity and bandwidth. The Board of the TSEZ felt that this would appeal to local and regional service, high tech, and creative…
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Program / Project Assessment Surveys

Building Resilient Communities in Lebanon: An Integrated Approach to Livelihoods and Income Generation for Vulnerable Populations ACTED commissioned InfoPro to evaluate their project titled ‘Building Resilient Communities in Lebanon: An Integrated Approach to Livelihoods and Income Generation for Vulnerable Populations’. It is part of a Dutch Government funded program that aims to Address Root Causes…
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