Category: Agriculture / Agro-Industries

FAO: Technical Assessment of the Fruits, Vegetables and Nuts Value Chain

In-depth technical assessment for FAO of the fruits, vegetables and nuts (including pulses) value chains, to assess: 1) Mapping the Value Chains 2) Presenting options for improved productivity and value addition and 3) Assessing gaps in available technology and capacity of potential agriculture centers. Methodology: Interviews with actors in the sectors of agriculture and food processing, in addition to in-depth interviews with market actors and stakeholders such as middle-people, importers, smallholder farmers / small-scale food processors, agriculture and agro-food cooperatives, and MSMEs.

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Chemonics: Baseline Surveys for Several Value Chains Under the Agriculture and Rural Empowerment (ARE) Activity

The Lebanon Agriculture and Rural Empowerment (ARE) Activity implemented by Chemonics aims to equip the agribusiness sector and rural communities with the technical and financial resources to generate increased productivity, sales, and exports, improving producer income. InfoPro was commissioned to monitor ARE’s activities in order to identify the success of its program and to inform future activities. The sectors assessed included 1) the dairy value chain 2) Fresh and Processed Vegetables value chain 3) Herbs value chain 4) Grapes, Stone Fruits, and Citrus and 5) Potatoes, Alliums, and Fodder. Methodology: Desk research, a quantitative survey with 1,000 farmers, and in-depth interviews with 150 retailers, wholesalers, cooperatives, MSMEs.

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FAO and Fair Trade: Gender Value Chain Analysis

Market system study in Akkar, North, and South Lebanon, and Baalbek-Hermel. The study provided updated information on the current status of four value chains (Plant Product, Agro-Food Processing, Animal Production, and Fisheries and Aquaculture), using a gender perspective. Methodology: 30 Key Informant Interviews, 28 focus groups, and a quantitative survey with 1,400 farmers/herders, fishermen / women, and firm owners.

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IFC: Digital financial services and the digitization of agricultural value chains

IFC aimed to increase access to financial services in Lebanon by providing financial institutions with Investment and Advisory Services. IFC appointed PPI and InfoPro to carry out an opportunity sizing/mapping of the financial services sector. An additional focus of the study was to identify opportunities (such as digitalization) for stakeholders within value chains, particularly with regard to supporting financial inclusion of small holder crop farmers. Methodology: Quantitative survey with 1,380 farmers, households, and MSMEs.

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ACTED: Food Security Value Chain Study

A Food Security Value Chain Assessment. The objective was to identify food value chains critical to food security, key bottlenecks and impediments to agricultural production along selected value chains, and propose solutions and recommendations to alleviate efficiency bottlenecks. A desk research exercise was conducted to identifying gaps in available information. A list of the basic food commodities for vulnerable population groups especially those affected by the Beirut port blast was identified. A prioritization matrix was prepared and four value chains were selected. A full value chain analysis across the four products selected was then conducted. Methodology: Desk research, Methodology: Desk research, 20 key-informant interviews (KIIs) with sector experts and representatives, and a quantitative survey with 208 farmers, cooperative members, business owners, and other market actors along each step of the value chain.

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World Bank and GDS: Value Chain Analysis in six sectors

A study for Global Development Solutions (GDS) and the World Bank. Identify and select two potential value chains for analysis from the following six sectors: agriculture and agro-processing; recycling and waste management; information, communications and technology entrepreneurship; municipal services; construction; and trade and Tripoli port development and trade logistics. Methodology: Collecting background research and figures on the various sectors being covered. In-depth interviews were also conducted with all key players in order to identify the value chains to be adopted. A prioritization assessment matrix was formulated to assess the various sectors with the highest potential using a set of different criteria. A snowball sampling method (commonly used to identify value chain stakeholders) was used to determine additional entities/companies to interview along the value chain. InfoPro and GDS conducted semi-structured interviews with stakeholders at every step in the value chain, including firms, government, NGOs, industry organizations, and others.
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USAID and Social Impact: Evaluation of Lebanon Industrial Value Chain

A study for Social Impact to assess a final performance evaluation of the Lebanon Industrial Value Chain Development (LIVCD) Project is a five year program funded by USAID. The study is to assess the effectiveness and efficiency of the project by documenting critical successes as well as shortcomings of the project. Furthermore, the evaluation had to shed light on the approach and activities implemented under LIVCD with regards to achieving outputs, outcomes, and the sustainability of its interventions. Methodology: 28 focus groups split across the various value chains conducted under the program.
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USAID and Social Impact: Economic Growth Assessment Study

An Economic Growth Assessment (EGA) study for Social Impact, USAID’s monitoring and program management arm. Assess economic sectors that USAID have supported as part of their program and emerging sectors which might be the focus of USAID in the future. The economic sectors assessed under the mandate were Agriculture / Agri-Food, Tourism and hospitality, Engineering/Construction, Finance, ICT, Environment, Renewable Energy, and Health. All initiatives undertaken by USAID were reviewed and compiled economic data pertinent to the economic sectors under study. Key Informant Interviews with 80 firms working in the targeted sectors and provided USAID with a report across each sector highlighting opportunities for economic growth and specific interventions to be undertaken.
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Market Analysis for the Shouf Biosphere Reserve

A study for the Shouf Biosphere Reserve (SBR) to provide it with an overview of the organic and high quality market including the most prominent players and those that can be considered as competitors, market demand and supply, barriers to trade, and market requirements and regulatory framework needed for local and export markets. SBR, which offers around 82 high quality products, harvested by farmers and five cooperatives located in the surrounding areas was looking to focus on products with high potential for growth and job creation. The study provided a macro-economic overview of the organic high quality market, a detailed overview of the agriculture activity Shouf, and (3) a review of fair trade practices. Methodology: Mapping stakeholders and interviews with them. Interviews with 170 small-scale farmers.
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Marketing Plan for High Value Agricultural Products

An agricultural property management company that specializes in producing high quality stone and pome fruits in Central Bekaa was selling its produce to the wholesale market at bulk market prices that seriously undervalue the uniqueness of their premium range of goods. InfoPro developed a marketing plan for the branded produce and investigated opportunities in the market that can be targeted to realize a higher return for its value added products. Methodology: Desk review and face-to-face in-depth interviews with market players and the purchasing managers / owners of Hotels, restaurants, specialty stores, catering businesses, and large supermarkets

Italian Trad Commission: Market Assessment of the Agri-Food Sector in Lebanon and Cyprus

A study for the Italian Trade Commission to formulate a general overview of the agri-food (food and beverage) sector including major players and their distribution system. Identify opportunities for further growth and highlight the position of Italian food products in the Lebanese and Cypriot markets. Methodology: Desk research and in-depth interviews with experts and local companies in both countries. A total 50 in-depth interviews with stakeholders in the agri-food sector, importers of foodstuff, and supermarkets in both Lebanon and Cyprus. The interviews helped identify the main Italian products on the market, their strengths and weaknesses, and suggestions to improve their positioning. The interviews with large supermarket chains also captured consumers’ eating habits and trends in the agri-food sector.
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UNIDO: Technical Barriers to Trade

Technical Barriers to Trade (TBT) have a direct implication on the exports of the food manufacturing industry. An initial study was commissioned by the United Nations Industrial Development Organization (UNIDO) updated four years later. The study was carried out to assess the effects of TBTs. Recommendations for both the public and private sector on how to address policy and technical issues that will eventually limit export constraints faced by the sector were also provided. Methodology: In-depth interviews with companies in the food manufacturing sector.Read more

Outlet Relocation Assessment

Study an underperforming location of a retail specialty network. Market demand conditions in the sector in the outlets’ catchment area. Methodology: Consumer demand survey with affluent individuals residing in the outlets’ catchment area. Measure the key image variables for loyalty and regular visitation. Identify the perception of the outlet in comparison to its competitive universe and pinpoint brand strengths and weaknesses.
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