Category: Sectoral Studies

CNRS: Survey on Innovation in the Industrial and ICT Sectors

A study to assess innovation in the Lebanese industrial sector and the ICT sector commissioned by The National Council for Scientific Research (CNRS) in collaboration with the World Bank. The objective was to revitalize these sectors by assessing innovative measures being carried out. Methodology: Enterprise survey.Read more

Marketing Plan for High Value Agricultural Products

An agricultural property management company that specializes in producing high quality stone and pome fruits in Central Bekaa was selling its produce to the wholesale market at bulk market prices that seriously undervalue the uniqueness of their premium range of goods. InfoPro developed a marketing plan for the branded produce and investigated opportunities in the market that can be targeted to realize a higher return for its value added products. Methodology: Desk review and face-to-face in-depth interviews with market players and the purchasing managers / owners of Hotels, restaurants, specialty stores, catering businesses, and large supermarkets

UNIDO: Technical Barriers to Trade

Technical Barriers to Trade (TBT) have a direct implication on the exports of the food manufacturing industry. An initial study was commissioned by the United Nations Industrial Development Organization (UNIDO) updated four years later. The study was carried out to assess the effects of TBTs. Recommendations for both the public and private sector on how to address policy and technical issues that will eventually limit export constraints faced by the sector were also provided. Methodology: In-depth interviews with companies in the food manufacturing sector.Read more

IFC: Market Assessment of Asset-Based Lending (ABL) with focus on Supply Chain Finance (SCF)

Assessment for IFC of Asset-Based Lending (ABL) products in Lebanon with a focus on the SCF market. The study provided: 1) Review and quantification of the overall potential of SCF, demand for SCF, supply, and uncovered gaps across major industries, 2) Recommendations about possible actions for financial institutions in Lebanon to tap into the SCF opportunity, 3) List of the SCF technology platforms with their related key features and characteristics. Methodology: Desk research, Key Informant Interviews, Focus Group discussions, and surveys with MSMEs.

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FAO: Technical Assessment of the Fruits, Vegetables and Nuts Value Chain

In-depth technical assessment for FAO of the fruits, vegetables and nuts (including pulses) value chains, to assess: 1) Mapping the Value Chains 2) Presenting options for improved productivity and value addition and 3) Assessing gaps in available technology and capacity of potential agriculture centers. Methodology: Interviews with actors in the sectors of agriculture and food processing, in addition to in-depth interviews with market actors and stakeholders such as middle-people, importers, smallholder farmers / small-scale food processors, agriculture and agro-food cooperatives, and MSMEs.

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ILO: Feasibility Study and Framework of a Referral Network on Post-Training Support Services

A feasibility analysis for ILO for a referral network system, develop a framework for a blueprint referral network system including implementation scenarios and risk analyses given the current context of the country. Methodology: Conduct Key Informant Interviews with Stakeholders, Map Existing Platforms and Providers of Skills Development and Post Training Support Services, identify potential international linkages, create a framework of the proposed referral system, and assess its feasibility. Methodology included conducting Key Informant Interviews with stakeholders, map existing platforms and providers of skills development and post training support services.
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SANAD: Needs of Small Businesses

A three-fold study for SANAD TAF on MSMEs and their needs for future financial and non-financial support: Assess the situation of small businesses and their challenges, to identify topics needing capacity building, and identify well-positioned local institutions able to provide financial and other support to MSMEs. Methodology: Desk research, Key Informant Interviews, and a survey with MSMEs in Greater Beirut and Tripoli.

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UNDP: Household Assessment of e-Waste

A household statistical assessment of e-waste in Lebanon to gain a better understanding of the sector and the necessary measures required to improve its status. Methodology: Nationwide household CATI.

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IFC: Digital financial services and the digitization of agricultural value chains

IFC aimed to increase access to financial services in Lebanon by providing financial institutions with Investment and Advisory Services. IFC appointed PPI and InfoPro to carry out an opportunity sizing/mapping of the financial services sector. An additional focus of the study was to identify opportunities (such as digitalization) for stakeholders within value chains, particularly with regard to supporting financial inclusion of small holder crop farmers. Methodology: Quantitative survey with 1,380 farmers, households, and MSMEs.

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Chemonics: Baseline Surveys for Several Value Chains Under the Agriculture and Rural Empowerment (ARE) Activity

The Lebanon Agriculture and Rural Empowerment (ARE) Activity implemented by Chemonics aims to equip the agribusiness sector and rural communities with the technical and financial resources to generate increased productivity, sales, and exports, improving producer income. InfoPro was commissioned to monitor ARE’s activities in order to identify the success of its program and to inform future activities. The sectors assessed included 1) the dairy value chain 2) Fresh and Processed Vegetables value chain 3) Herbs value chain 4) Grapes, Stone Fruits, and Citrus and 5) Potatoes, Alliums, and Fodder. Methodology: Desk research, a quantitative survey with 1,000 farmers, and in-depth interviews with 150 retailers, wholesalers, cooperatives, MSMEs.

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ACTED: Food Security Value Chain Study

A Food Security Value Chain Assessment. The objective was to identify food value chains critical to food security, key bottlenecks and impediments to agricultural production along selected value chains, and propose solutions and recommendations to alleviate efficiency bottlenecks. A desk research exercise was conducted to identifying gaps in available information. A list of the basic food commodities for vulnerable population groups especially those affected by the Beirut port blast was identified. A prioritization matrix was prepared and four value chains were selected. A full value chain analysis across the four products selected was then conducted. Methodology: Desk research, Methodology: Desk research, 20 key-informant interviews (KIIs) with sector experts and representatives, and a quantitative survey with 208 farmers, cooperative members, business owners, and other market actors along each step of the value chain.

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FAO and Fair Trade: Gender Value Chain Analysis

Market system study in Akkar, North, and South Lebanon, and Baalbek-Hermel. The study provided updated information on the current status of four value chains (Plant Product, Agro-Food Processing, Animal Production, and Fisheries and Aquaculture), using a gender perspective. Methodology: 30 Key Informant Interviews, 28 focus groups, and a quantitative survey with 1,400 farmers/herders, fishermen / women, and firm owners.

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Developing Information and Communications Technology Core Indicators

A study for National ICT Strategy Coordination Office (Prime Minister’s office), OMSAR and UNDP to developed a National ICT Strategy that aims to “Establish Lebanon as the main hub for e-services, creativity and innovation, telecom and internet services”. To support the implementation of this initiative, the Lebanese Presidency of the Council of Ministers established the in July 2010, as the body responsible for designing and managing the implementation mechanism for the National ICT Strategy. One of the priority projects of The National ICT Strategy Coordination Office was the collection of ICT statistics recognized internationally and used to place Lebanon in the various international indexes. Methodology: Survey with 2,000 households and 500 enterprises nationwide. Assess telephone, computer, and internet penetration of households and businesses, and Internet activities. Official core indicators were developed.
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Italian Trad Commission: Market Assessment of the Agri-Food Sector in Lebanon and Cyprus

A study for the Italian Trade Commission to formulate a general overview of the agri-food (food and beverage) sector including major players and their distribution system. Identify opportunities for further growth and highlight the position of Italian food products in the Lebanese and Cypriot markets. Methodology: Desk research and in-depth interviews with experts and local companies in both countries. A total 50 in-depth interviews with stakeholders in the agri-food sector, importers of foodstuff, and supermarkets in both Lebanon and Cyprus. The interviews helped identify the main Italian products on the market, their strengths and weaknesses, and suggestions to improve their positioning. The interviews with large supermarket chains also captured consumers’ eating habits and trends in the agri-food sector.
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Market Study for a Consumer Electronics Retailer

A study for a large retailer of consumer electronics to assess the feasibility of an international brand of electronics store opening in a large retail center, and to gain in-depth information on the consumer media and electronics market across six product categories. Methodology: quantitative survey across the potential catchment area of 2,400 household interviews. Assessed individuals shopping behavior and patterns, consumer spending habits across the various product categories, as well as household income and its disposable income component.
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ANERA: Mapping and Assessing Needs of Existing Rural Hospitality Businesses

A study for American Near East Refugee Aid (ANERA) on rural tourism and alternative lodgings. It aimed to expand, solidify and institutionalize the rural hospitality infrastructure and encourage activities of responsible tourism. Methodology: Mapping lodgings countrywide. Face-to-face interviews with 60 lodging owners. Assessed the conditions of the buildings and grounds to see whether they conform to statutory and safety requirements. Mapped the services provided by the guesthouses and the support services available in the direct vicinity of the lodgings. Capacity and occupancy rates as well as booking methods and prices were established. Assessed the marketing tools utilized by the lodgings and the linkages with other local attractions. The information gathered allowed to formulate a gap analysis which helped identify the volume and high level boundaries of work needed on the ground to improve the physical infrastructure, service quality, and ancillary services of the sector.
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Market Assessment and Feasibility of New Automobile Brand

A market study for a car importer looking to introduce a new brand to the market. The study included the evolution of the automotive market in Lebanon, and a comprehensive competitive analysis. A financial study was conducted in order to estimate the feasibility of the models under study.
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Market Analysis for the Shouf Biosphere Reserve

A study for the Shouf Biosphere Reserve (SBR) to provide it with an overview of the organic and high quality market including the most prominent players and those that can be considered as competitors, market demand and supply, barriers to trade, and market requirements and regulatory framework needed for local and export markets. SBR, which offers around 82 high quality products, harvested by farmers and five cooperatives located in the surrounding areas was looking to focus on products with high potential for growth and job creation. The study provided a macro-economic overview of the organic high quality market, a detailed overview of the agriculture activity Shouf, and (3) a review of fair trade practices. Methodology: Mapping stakeholders and interviews with them. Interviews with 170 small-scale farmers.
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Impact of the Ban of Turkish Wafers

A study for the Association of Food Importers to determine whether certain Turkish products were being sold at dumping prices in the local market. The government had banned the import of wafer and biscuits and detergents from Turkey. This was done in a bid to protect Lebanese industries from the devaluation of the Turkish lira which has caused these products in specific to become very cheap. Methodology: Desk research, in-depth interviews with manufacturers and importers, interviews with large supermarkets, and field visits to retail shops in Lebanon and in Turkey.
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Salary Scale for Micro-Finance firm

A study for a large Micro-Finance Institution (MFI) to evaluate its salary scale for a set number of job positions. Identified direct competitors, defined job positions and descriptions. Investigated financial and non-financial rewards such as benefits and allowances, including education, transportation, housing, meals, medical insurance, profit sharing schemes and other benefits. Working conditions and discrepancies in providing benefits and allowances across skill set and education were also assessed. A new salary scale was presented.
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Market Assessment of Student Housing

A study for a client interested in developing a student housing project in the Administrative Beirut area and wanted to assess supply and demand of student housing across both university dormitories and furnished apartments. Methodology: Desk research, in-depth interviews with the owners of furnished apartments, and in-depth interviews with university officials responsible for dormitories in the Administrative Beirut area. The interviews helped identify the specifications of available supply, rental rates, marketing efforts undertaken, occupancy rates, supply and demand trends in the market, in addition to other pertinent information. This enabled the client to reach conclusions as to the feasibility of the project and the specifications of the furnished apartments most in demand.
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Price Assessment of Retail Real Estate

A study for a mall operator interested in assessing the supply and demand for retail real estate across the main shopping malls and shopping souks. On the supply front, the client wanted to investigate the rental rates charged, rent evolution, the facilities and services provided, footfall, and the leasing terms. On the demand front, they want to assess the preferences of retailers with regards to the retail mix, outlet sizes, facilities / services provided, and any issues which they considered problematic at their current location. Methodology: interviews with 58 retailers. The study covered outlets across a variety of categories. The findings helped management re-assess their leasing strategy and retail mix.
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Retail Real Estate Market Study

A study for an international client planning to develop a large mall in a suburb of Beirut. The client wished to gain in-depth information on the market supply and demand of retail real estate in Administrative Beirut and Mount Lebanon. In order to reach the client’s objectives, Methodology: Desk research, face-to-face interviews with consumers residing in the catchment area under study, and conducting in-depth interviews with retailers, retail real estate developers, and real estate brokers. Identified the population distribution and growth in the catchment area under study. Identified the shopping patterns of consumers and also their retail expenditure which in combination with the desk research. Forecast the retail expenditure of the entire catchment area. Insights such as preferences of amenities and services to be provided by malls, the optimal outlet size for their retail category, preferred neighboring outlets which allowed the client to decide on the optimal retail mix. Identify the price paid per square meter in malls and in street front outlets which allow the client to devise their price strategy.
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Retail, Hospitality, Office, and Real Estate Assessment

A study for an international commercial developer involved in a joint venture to develop a mixed-use project in a suburb of Beirut. The client in developing the proposed site wanted to assess the feasibility of the project and the various real estate segments under consideration: office, residential, leisure, hospitality, and retail. In order to assess the optimal mix for the location, InfoPro carried-out a supply and demand analysis. The aim of analysis was to provide an economic overview of Lebanon and the Greater Beirut area, the competition level across the various segments under study, the success / failings of the competition, demand drivers and generators, preferred features and facilities, in addition to new and potential development projects currently under construction. Methodology: Interviews with real estate developers, brokers, and experts. Provided an overview of the supply and demand in Greater Beirut specifically for high-end projects. Assessment of street front shopping hubs and malls including performance data by category, tourist data gathered through desk research and interviews with tour operators in order to evaluate demand across various hotel categories. InfoPro also assessed their perception of impact of future supply on hotel ARR, RevPAR, and occupancy. The market assessment of the segments under study allowed the client to assess the most optimal mix to be included in location.
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Assessment of Retail Real Estate

A study for a large real estate company to assess leasing pricing strategy for Saifi Village, Beirut Souks, and the Foch / Allenby area. The project entailed to provide an overview of malls considered to be competition including retail mix, units sizes, foot fall among other pertinent issues. Identify the rental rates for retail real estate in competitive malls. Identify the rental rates of street front outlets located in Foch/Allenby, Park Avenue, and Saifi neighborhood. Gather and validate relevant data. Methodology: Desk research, Mapping outlets at competitive malls, In-depth Interviews with mall developers, and In-depth Interviews with retailers.
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Benchmarking Residential Real Estate

A study for a large regional holding group with specialties in retail, leisure, and real estate. The study aimed at understanding the market situation with regards to residential real estate and to benchmark the service charges and services of existing master community projects in comparison to a project that they are constructing. InfoPro extracted from its own Real Estate Databases, real estate projects that are similar to the project under study. In-depth interviews with the developers and facility community managers of these projects.
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Competition Analysis of Real Estate Assets Management and Valuation

A study for a Holding real estate company. The company was interested in developing a software related to Real Estate Assets Management and Valuation. The study assessed the following: The competition in the global and local Real Estate Portfolio Management Software market, the offering of the competition, products available in the Lebanese market. A mapping of the competition was conducted through desk research and in-depth interviews.
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Market Study for the Mahmoud Abbas Loan Program

A market study for the Mahmoud Abbas Foundation (MAF) to develop a student’s loan program for Palestinian refugees residing in Palestinian camps in Lebanon. Methodology: interviews with 250 Palestinian students, three focus groups, interviews with banks and micro-finance organizations. Designed several loan schemes and conducted feasibility studies in order to assist MAF in selecting the best loan program.
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USAID and Social Impact: Evaluation of Lebanon Industrial Value Chain

A study for Social Impact to assess a final performance evaluation of the Lebanon Industrial Value Chain Development (LIVCD) Project is a five year program funded by USAID. The study is to assess the effectiveness and efficiency of the project by documenting critical successes as well as shortcomings of the project. Furthermore, the evaluation had to shed light on the approach and activities implemented under LIVCD with regards to achieving outputs, outcomes, and the sustainability of its interventions. Methodology: 28 focus groups split across the various value chains conducted under the program.
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Ernst & Young: Overview of the SME Market

A study for Ernst & Young. Provide an overview of the SME market and available financing solutions. Mapping players who provide financing to SMEs and categorized by criteria such as number of employees, geographic coverage, specializations, types of financial services provided, client profile, and sectors covered. InfoPro then conducted in-depth interviews with several of the players in order to obtain more detailed insights of the financing solutions available to SMEs, in addition to information on the conditions, interest rates, commissions and charges, limits and durations of the debt instruments available. In-depth interviews with 150 SMEs.
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UNEP: Capacity Building for Sustainable Public Procurement

A study for UNEP to identify opportunities for the contribution of public procurement to the achievement of national sustainable development targets. The expected results from the pilot project were to develop an SPP action plan and policy draft, creation of a website portraying SPP activities, and reporting on lessons learned. Methodology: Desk research and in-depth interviews with businesses, supply chain partners, and procurement officers in various ministries and experts in sustainable public procurement in local and international organizations. In collaboration with UNDP / UNEP / Institute of Finance, drafted a SPP Policy and Action Plan to achieve the targets and ensure that public procurement fully contributes to sustainable development and a green economy. A workshop was organized presenting the draft SPP policy plan.
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LTA: Administrative Corruption

A study for the Lebanese Transparency Association. Survey of 700 companies to address corruption in the public sector. Identification of private sectors view of corruption, Perception of the legal system, Challenges in procurement with private and public sector entities, Evaluate the effect of bureaucracy and state intervention in the firm, Perception of the private sector of their influence on lobbying.
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World Bank and GDS: Value Chain Analysis in six sectors

A study for Global Development Solutions (GDS) and the World Bank. Identify and select two potential value chains for analysis from the following six sectors: agriculture and agro-processing; recycling and waste management; information, communications and technology entrepreneurship; municipal services; construction; and trade and Tripoli port development and trade logistics. Methodology: Collecting background research and figures on the various sectors being covered. In-depth interviews were also conducted with all key players in order to identify the value chains to be adopted. A prioritization assessment matrix was formulated to assess the various sectors with the highest potential using a set of different criteria. A snowball sampling method (commonly used to identify value chain stakeholders) was used to determine additional entities/companies to interview along the value chain. InfoPro and GDS conducted semi-structured interviews with stakeholders at every step in the value chain, including firms, government, NGOs, industry organizations, and others.
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TOTAL and DAR: Oil Drilling Social Impact Baseline

A study for Total and Dar Group. The Council of Ministers awarded the oil drilling exploration and production licenses to the consortium composed of Total, ENI and JSC Novatek. Total E&P Liban – which was planning to start its drilling activities – and as per its internal requirements and to meet regulations needed to launch a Social Baseline Study (SBS). The main objective was to gain a thorough understanding of the socio-economic context and human environment of the future site(s) before the drilling operations begin. Methodology: Desk research, focus groups with fishermen and farmers, and 60 Key Informant Interviews with various stakeholders.
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USAID and Social Impact: Economic Growth Assessment Study

An Economic Growth Assessment (EGA) study for Social Impact, USAID’s monitoring and program management arm. Assess economic sectors that USAID have supported as part of their program and emerging sectors which might be the focus of USAID in the future. The economic sectors assessed under the mandate were Agriculture / Agri-Food, Tourism and hospitality, Engineering/Construction, Finance, ICT, Environment, Renewable Energy, and Health. All initiatives undertaken by USAID were reviewed and compiled economic data pertinent to the economic sectors under study. Key Informant Interviews with 80 firms working in the targeted sectors and provided USAID with a report across each sector highlighting opportunities for economic growth and specific interventions to be undertaken.
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World Bank and MOSA: Value Chain Analysis for the Bekaa and North

A study for the Ministry of Social Affairs (MoSA) and the World Bank. Identify and select two value chains in each of the six districts under study. The main objective of the study was to support MoSA in implementing and delivering support to identified beneficiaries in Bekaa and North Lebanon. Methodology: Collecting background research and figures on all sectors. In-depth interviews were conducted with key players to identify the value chains to be adopted. A prioritization matrix was formulated to assess various sectors with the highest potential. Insights were provided technical issues relevant to value chains selected by MoSA to support beneficiaries, potential job opportunities associated with each value chain, and existing support programs available. A survey with beneficiaries and farmers was conducted to evaluate their skill level and experience to identify training needs. Assessment of training institutions.
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World Bank and GDS: Construction Value Chain

A study for the World Bank Group and Global Development Solutions (GDS) to conduct value chain analysis of the construction sector, especially residential building materials inputs. Assess the readiness of the sector to take advantage of the future reconstruction in Syria and determine employment creation opportunities. Survey access to finance among micro, small and medium enterprises. Methodology: Collecting background research and figures on the construction sector. Mapping stakeholders and entities to create a value chain. In total, 282 key players were interviewed.
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Mystery Shopping for a Bank

A study for a large bank to evaluate branch appearance and measure staff performance, and benchmark progress over time. Evaluation of external and internal site, staff appearance, waiting time, personnel performance and attitude, customer care assessment, communication skills, product knowledge, and cross-selling skills. Evaluation of the call centers and telephone operators at all branches. provided the bank with the strengths and weaknesses of each branch understudy and allowed the client to track the progress and regression of their performance over time. Methodology: face-to-face interviews with the bank’s customer service personnel or front desk clerks and telephone mystery shopper interviews which were conducted with the call center and the telesales operators of all branches. More than 40 branches were visited twice each and contacted once per wave.
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Mystery Shopping for fashion retailer

Mystery shopping research for a group operating varied clothing retail stores. Evaluate the customer service personnel and outlet appearance at more than 20 outlets. Outlets were checked for cleanliness and tidiness, and employees for dress code, hygiene, attitude and behavior, sales approach, ability to evaluate clients’ needs, knowledge, and cross-selling techniques.
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Mystery Shopper for Electronics Retailer

A study commissioned by a network of household electronics to assess outlets and personnel performance at all branches. The elements included: External and internal premises, Employee appearance and hygiene, Customer care, Behavior and attitude, and Technical knowledge. Methodology: two waves per year.
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Relief International: ICT Business Sector in Rural Areas

Study for Relief International to assess the Information and Communication Technology (ICT) business sector in rural areas. Explore demand and supply for ICT techniques and services and the role of microcredit in supporting and boosting the sector. The study offered guidelines to develop microloan products targeting ICT businesses, small businesses and ICT graduates in rural areas. Methodology: Desk research identified vocational training centers which have ICT specialization and identified small businesses and small ICT businesses in the areas under study. Field survey with 352 graduates and senior students selected from 114 IT academies, vocational training centers, Cisco networking academies, and Microsoft certification centers to identify the types of certifications that they have and whether they intend to open businesses, financing sources and budgets that they would require, and the types of collateral that they have and that would help them finance their ICT needs. In-depth interviews with the owners of small businesses to identify recruitment needs for ICT personnel and lacking skills.
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CGAP (World Bank) and Microfinance Center: Indebtedness Level of Microfinance Clients

Study commissioned by The Microfinance Center and CGAP to measure the indebtedness level of microfinance clients and factors leading to them. Recommendations on prevention. Methodology: qualitative (focus groups) and quantitative segments.
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SANAD: Outcomes of Micro-Credit Provision to Syrian Refugees

Study to determine needs for financial and non-financial services among Syrian refugees nationwide, commissioned by SANAD. Testing and verifying data compiled through a previous qualitative segment, as well as quantify estimates that were provided. Assessment of employment status, sources of income, business training, the financial services that are available to them, and their potential interest in taking a loan. The market size of creditworthy refugees was assessed. Methodology: representative sample of 640 refugees.
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USAID and Palladium: Microfinance Demand Survey

A national market demand survey among the general population and microenterprises commissioned by Palladium and USAID as part of their LIFE project. Profiling actual and potential micro-entrepreneurs, identifying financial services they utilize, demand for additional services and geographical distribution. The aim of the project is to strengthen the capacity of microfinance institutions (MFIs) and the Lebanese Microfinance Association (LMA) so that they can increase their range of products and services and expand their reach of borrowers to include microenterprises with an emphasis on higher-risk, conflict affected areas, including new, unbanked, and existing microenterprises, and low-income women-headed households. The findings of the survey helped forecast the potential market value for micro-finance institutions among both the general population and micro-enterprises. It also helped reveal the areas that should be concentrated on. Methodology: survey of 2,000 households and 1,200 micro-enterprises nationwide.
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The Effect of Foreign Labor and Minimum Wage on the Labor Market

A study initiated by InfoPro. Salary comparisons, benefits and social allowances. Real variations identified in salaries of foreign vs. local labor across skill sets. Reaction of company owners to an increase in the minimum wage and its quantitative impact on business. Methodology: 350 in-depth interviews with companies, economy, and labor experts.
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CHF: Workforce Gap Analysis

A survey to assess the labor market in general and across a select number of sub-sectors was commissioned by CHF Lebanon. Supply and demand of skills, job availability and labor supply were assessed, and mismatches identified. The study also assessed the challenges that youths are facing in gaining employment and how to prepare them for the labor market. SWOT analysis of all sub-sectors under study and proposal for a medium to long term course of action to be followed. Methodology: Desk research, focus groups with youths, a survey with a representative sample of private sector companies, in-depth interviews with recruitment agencies, technical and vocational institutes, and economic experts.
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Market Study on the Soap and Detergents Market

Assessing the size and trends of various types of soap and detergents in the market in addition to gauging consumers’ general awareness and usage of the various brands. Methodology: A consumer behavior survey with a nationwide household survey and a market overview entailing a supply/demand assessment by interviewing distributors, local manufacturers and purchase managers of major supermarket chains.

Market Overview and Taste Test

Pre- and Post-launch of a new Halloumi cheese brand into the local market. Methodology: Taste test with consumers and identification of usage and attitude of consumers, Brand Image, Advertising recall.

Package Re-Design Study

Assist a paper tissue manufacturer to select the most preferred package design. Assess the usage and attitude of consumers of sanitary napkins. Methodology: Several focus groups.
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Market Overview of a food brand

Study reasons for underperformance of a well-established food brand. Investigating the detected problem, by acquiring market information regarding the assessment of the product likeability and positioning. A brand positioning assessment was conducted to gain consumer feedback. Methodology: Survey with 300 consumers.
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Concept Test and Competition Analysis of a real estate mixed project

A real estate supply and demand analysis to assess the optimal mix of the types of residential units and a projection of their respective absorption rates. The client intended to develop a four-season mountain resort featuring hotels, international ski slopes and a golf course and other recreational and sports activities. The aim of the analysis was to assist the master planners in the assessment of the unit mix ratio and ultimately in the design phasing. The mandate entailed identifying the demand drivers for the various types of complementary businesses likely to be located in the resort, the retail categories that they belong to, and their incentive requirements and potential size of operation in order to forecast the retail mix allocation in the project master plan. Methodology: Desk research exercise, in-depth interviews with government ministries, tour operators located in Arab countries, hotel / resort directors and managers, prominent retailers, and restaurant owners.
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Usage and Attitude Survey of Petrol Stations

Brand image and positioning study for a network of gas stations. Understand current market position and the consumer behavior. Methodology: large sample household survey. The survey helped identify awareness level and perception of petrol stations in general and the client in specific. It estimated the market share of the various petrol stations, the process utilized by consumers in selecting a gas station to deal with, and other pertinent issues.
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NGO target Study

Assessment of the brand image and positioning of a large NGO. Understanding the prevailing attitudes of individuals towards NGOs in general and the client specifically. The objective was to improve practices, improve the marketing strategy, and attract more supporters. Methodology: Nationwide telephone surveys.
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UNDP: Assessment of Voter Registration Public Awareness Campaign

The Ministry of Interior and Municipalities (MOIM), with the support of UNDP LEAP, launched a multi-media awareness campaign which informed citizens of their right to inspect the voter register database. The study assessed the impact of the campaign on the general public and to identify the effectiveness of the campaign with regards to reachability and informing the public of their rights. The aim of the survey was to also learn from this exercise in order to better any future communication between the MOIM and the public. Methodology: Survey sample of prospective voters.
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Red Cross: Perception Study

A study for the Lebanese Red Cross and its key partners (ICRC, the International Federation of the Red Cross and the Red Crescent and The Norwegian Red Cross). Assess prevailing attitudes towards NGOs and donation patterns to be able to devise a new fundraising strategy. A survey evaluated both general public and private business perceptions, awareness levels of NGOs in general and the LRC specifically. Awareness drivers and communication channels were examined, individual and corporate donation patterns, including sums donated and frequency, in addition to the barriers and drivers to donating. Methodology: Nationwide Computer Assisted Telephone Interviews (CATI), in-depth interviews, and quantitative surveys of businesses.
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Outlet Relocation Assessment

Study an underperforming location of a retail specialty network. Market demand conditions in the sector in the outlets’ catchment area. Methodology: Consumer demand survey with affluent individuals residing in the outlets’ catchment area. Measure the key image variables for loyalty and regular visitation. Identify the perception of the outlet in comparison to its competitive universe and pinpoint brand strengths and weaknesses.
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Market Share and Perception Analysis of a Lighting Solutions Company

Market share study for a large lighting solutions company. Issues addressed: Positioning versus the competition, Brand perception, Selection process utilized in deciding on suppliers of lighting systems, Message to be communicated, SWOT, identification of unmet needs. Methodology: In-depth interviews with contractors / developers, architects, and electrical engineers and consultants.
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Advertisement Tracker Study

Pre and post advertisement study. Each wave measured awareness and perception, benchmarked versus competitors, and progress tracking on a quarterly basis. The study covered the areas surrounding branches.

Bank Brand Image and Perception Study

Assessment of individuals’ awareness of a bank brand including awareness, perception, and competing bank brands. Methodology: qualitative and quantitative entailing focus groups, CATI interviews. The bank relied on the study to assess their image and formulate their communication strategy.
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Brand Traker

A syndicated four waves per year survey monitoring the performance of banks on Brand Usage and Attitude, Advertising campaign and slogan recall and impact, Brand image and perception, Client satisfaction, Loyalty, and switching intention.
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BankTrak

A syndicated yearly retail-banking study and database. A nationwide sample of 5,000 households to banks identify their regional strengths and weaknesses in comparison to the competition, assess the performance of their products and services, identify product development potential, the strength of their communication and how there are perceived by the general population. BankTrak also helps clients assess their brand health and specific issues to improve.
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Survey Assessing Bank Customers Interaction Channels

Assess bank customers’ interaction channels and customers’ expectations. Evaluation of changes in customers’ lifestyles and handling of financial transactions, and their disposition to adopting e-banking services. Methodology: face-to-face quantitative surveys with individuals, professionals, and micro, small, and medium sized enterprises (MSMEs). Assessment of demographic and psychographic profiles, banking habits, interaction points used, satisfaction levels. The survey investigated the products / services that customers have and their interest in adopting new ones. The findings of the surveys assisted the bank in developing a five-year strategy.
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Bank Area Analysis

Area analysis to assess the commercial viability of a bank branch in Metn. Methodology: Desk Research, Ground Scanning, Traffic Flow Analysis, and In-depth interviews with area real estate brokers.Read more