A national market demand survey among the general population and microenterprises commissioned by Palladium and USAID as part of their LIFE project. Profiling actual and potential micro-entrepreneurs, identifying financial services they utilize, demand for additional services and geographical distribution. The aim of the project is to strengthen the capacity of microfinance institutions (MFIs) and the Lebanese Microfinance Association (LMA) so that they can increase their range of products and services and expand their reach of borrowers to include microenterprises with an emphasis on higher-risk, conflict affected areas, including new, unbanked, and existing microenterprises, and low-income women-headed households. The findings of the survey helped forecast the potential market value for micro-finance institutions among both the general population and micro-enterprises. It also helped reveal the areas that should be concentrated on. Methodology: survey of 2,000 households and 1,200 micro-enterprises nationwide.