The client was considering the option of opening a new branch and relocating an existing one. In order to assess the commercial viability of the endeavor, a location analysis study was conducted for the areas of Hazmieh and Ashrafieh. The client was provided with a detailed profile of the residential and commercial segments in order to reveal respondents’ usage and attitude towards the banking sector. The population profile the areas under study were also benchmarked to the profile of the Greater Beirut population in order to compare key profile differences. Methodology: Desk research, mapping of businesses and retail outlets, face-to-face household interviews, and corporate interviews.