Location Analysis for a Small Sized Bank

The client was considering the option of opening two new branches. Four potential locations were assessed, of which two were selected by the client for further evaluation. A supply and demand analysis of banking activities was conducted.  A detailed profile of the residential sector as well as the corporate activity in the areas understudy was provided. In-depth information on respondents’ usage and attitude towards the banking sector and available market opportunities were assessed. Methodology: Desk research, mapping of businesses and retail outlets, face-to-face household interviews, and corporate interviews.