The client was interested in assessing the feasibility of opening a new branch. Three potential locations were assessed – Dora / Jounieh, Ashrafieh, and Hazmieh. A detailed profile of the residential sector as well as the corporate activity in the areas understudy was provided. A competitive assessment was also conducted to identify the services provided by competing banks. Methodology: Desk research, mapping of businesses and retail outlets, face-to-face household interviews, and corporate interviews.