All Portfolio Projects

The World Economic Forum’s Executive Opinion Survey (EOS)

Since 2015, InfoPro has conducted an annual survey of company leaders for the World Economic Forum’s (WEF) ‘Global Competitiveness Report’ assessing the competitive landscape of economies worldwide and providing insight into the drivers of their productivity and prosperity. A major component of the report is the Executive Opinion Survey (EOS) which measures a nation’s economic environment and its ability to achieve sustained growth. The Survey measures appetite for entrepreneurship, skill gaps, and corruption. The Survey also helps calculate the WEF Global Competitiveness Index (GCI), and other indices.
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Mystery Shopping for a Bank

A study for a large bank to evaluate branch appearance and measure staff performance, and benchmark progress over time. Evaluation of external and internal site, staff appearance, waiting time, personnel performance and attitude, customer care assessment, communication skills, product knowledge, and cross-selling skills. Evaluation of the call centers and telephone operators at all branches. provided the bank with the strengths and weaknesses of each branch understudy and allowed the client to track the progress and regression of their performance over time. Methodology: face-to-face interviews with the bank’s customer service personnel or front desk clerks and telephone mystery shopper interviews which were conducted with the call center and the telesales operators of all branches. More than 40 branches were visited twice each and contacted once per wave.
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Mystery Shopping for fashion retailer

Mystery shopping research for a group operating varied clothing retail stores. Evaluate the customer service personnel and outlet appearance at more than 20 outlets. Outlets were checked for cleanliness and tidiness, and employees for dress code, hygiene, attitude and behavior, sales approach, ability to evaluate clients’ needs, knowledge, and cross-selling techniques.
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Mystery Shopper for Electronics Retailer

A study commissioned by a network of household electronics to assess outlets and personnel performance at all branches. The elements included: External and internal premises, Employee appearance and hygiene, Customer care, Behavior and attitude, and Technical knowledge. Methodology: two waves per year.
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Relief International: ICT Business Sector in Rural Areas

Study for Relief International to assess the Information and Communication Technology (ICT) business sector in rural areas. Explore demand and supply for ICT techniques and services and the role of microcredit in supporting and boosting the sector. The study offered guidelines to develop microloan products targeting ICT businesses, small businesses and ICT graduates in rural areas. Methodology: Desk research identified vocational training centers which have ICT specialization and identified small businesses and small ICT businesses in the areas under study. Field survey with 352 graduates and senior students selected from 114 IT academies, vocational training centers, Cisco networking academies, and Microsoft certification centers to identify the types of certifications that they have and whether they intend to open businesses, financing sources and budgets that they would require, and the types of collateral that they have and that would help them finance their ICT needs. In-depth interviews with the owners of small businesses to identify recruitment needs for ICT personnel and lacking skills.
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CGAP (World Bank) and Microfinance Center: Indebtedness Level of Microfinance Clients

Study commissioned by The Microfinance Center and CGAP to measure the indebtedness level of microfinance clients and factors leading to them. Recommendations on prevention. Methodology: qualitative (focus groups) and quantitative segments.
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SANAD: Outcomes of Micro-Credit Provision to Syrian Refugees

Study to determine needs for financial and non-financial services among Syrian refugees nationwide, commissioned by SANAD. Testing and verifying data compiled through a previous qualitative segment, as well as quantify estimates that were provided. Assessment of employment status, sources of income, business training, the financial services that are available to them, and their potential interest in taking a loan. The market size of creditworthy refugees was assessed. Methodology: representative sample of 640 refugees.
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USAID and Palladium: Microfinance Demand Survey

A national market demand survey among the general population and microenterprises commissioned by Palladium and USAID as part of their LIFE project. Profiling actual and potential micro-entrepreneurs, identifying financial services they utilize, demand for additional services and geographical distribution. The aim of the project is to strengthen the capacity of microfinance institutions (MFIs) and the Lebanese Microfinance Association (LMA) so that they can increase their range of products and services and expand their reach of borrowers to include microenterprises with an emphasis on higher-risk, conflict affected areas, including new, unbanked, and existing microenterprises, and low-income women-headed households. The findings of the survey helped forecast the potential market value for micro-finance institutions among both the general population and micro-enterprises. It also helped reveal the areas that should be concentrated on. Methodology: survey of 2,000 households and 1,200 micro-enterprises nationwide.
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The Effect of Foreign Labor and Minimum Wage on the Labor Market

A study initiated by InfoPro. Salary comparisons, benefits and social allowances. Real variations identified in salaries of foreign vs. local labor across skill sets. Reaction of company owners to an increase in the minimum wage and its quantitative impact on business. Methodology: 350 in-depth interviews with companies, economy, and labor experts.
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CHF: Workforce Gap Analysis

A survey to assess the labor market in general and across a select number of sub-sectors was commissioned by CHF Lebanon. Supply and demand of skills, job availability and labor supply were assessed, and mismatches identified. The study also assessed the challenges that youths are facing in gaining employment and how to prepare them for the labor market. SWOT analysis of all sub-sectors under study and proposal for a medium to long term course of action to be followed. Methodology: Desk research, focus groups with youths, a survey with a representative sample of private sector companies, in-depth interviews with recruitment agencies, technical and vocational institutes, and economic experts.
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UNICEF and AVSI: Vocational Training Program for Youth

A study commissioned by AVSI / UNICEF to identify sub-sectors, across eight criteria, with the highest capacity for employment and entrepreneurship of Syrian refugees and host community youth, females, and disabled individuals, taking into account their skill set. Methodology: 450 in-depth interviews with formal and informal businesses – with micro to small operations.
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World Bank: Constraints of Women in Accessing Jobs

A diagnostic for the World Bank identifying main employment constraints faced by women in accessing jobs or becoming professionally active. The objective is to support the government by designing a National Jobs Creation Program. Perspectives of women and men were taken, including employers. Methodology: 32 focus groups and ten in-depth interviews.
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Market Study on the Soap and Detergents Market

Assessing the size and trends of various types of soap and detergents in the market in addition to gauging consumers’ general awareness and usage of the various brands. Methodology: A consumer behavior survey with a nationwide household survey and a market overview entailing a supply/demand assessment by interviewing distributors, local manufacturers and purchase managers of major supermarket chains.

Market Overview and Taste Test

Pre- and Post-launch of a new Halloumi cheese brand into the local market. Methodology: Taste test with consumers and identification of usage and attitude of consumers, Brand Image, Advertising recall.

Package Re-Design Study

Assist a paper tissue manufacturer to select the most preferred package design. Assess the usage and attitude of consumers of sanitary napkins. Methodology: Several focus groups.
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Market Overview of a food brand

Study reasons for underperformance of a well-established food brand. Investigating the detected problem, by acquiring market information regarding the assessment of the product likeability and positioning. A brand positioning assessment was conducted to gain consumer feedback. Methodology: Survey with 300 consumers.
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World Bank and MSI: Student Assessment Study

A study commissioned by Management System International and the World Bank, part of the R4R program. The aim of the Student Assessment Study was to understand student learning outcomes and student perception in Lebanese schools over two waves. The scope of work included sampling 145 schools and the assessment of 15,000 students. The data used in the study was gathered from public, private, and subsidized private schools, and classrooms including first and second shifts.
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World Bank: Teacher Observation Study

A study for the World Bank, part of the R4R program, to identify the obstacles that are delaying educational development and provide decision makers with quantitative data that can assist in changing and developing new policies. The survey was conducted together with staff from the Ministry of Education (DOPS). Identify classroom practices by assessing teacher training and teacher behavior to student perceptions across Grade 4 and 7 classrooms using CLASS, an instrument developed by the World Bank. The exercise was conducted in 120 schools. In total, 888 classroom observations were conducted and 707 teachers were assessed.
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USAID and MSI: School Assessment Tests

Baseline and end line surveys for Management Systems International and USAID to conduct the EGRA Assessment Test among school students and measure the impact of the project on student reading performance. 9,800 students and 920 teachers were assessed.
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Schools Mapping and Assessment

Assess for the LORE Foundation the education sector in Lebanon and identify current gaps and opportunities and provide a well-rounded picture of the educational sector and its requirements. Identify dropout levels, profiles, and reasons. Study the number of teachers available across cycles, teacher availability and training. Assess school infrastructure and equipment. Identify and map all NGOs with programs for school dropouts. Methodology: mapping existing reports and identifying a general framework of the education system and the weaknesses or gaps. Interview a large representative sample of public, private, and private for free schools.
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Concept Test and Competition Analysis of a real estate mixed project

A real estate supply and demand analysis to assess the optimal mix of the types of residential units and a projection of their respective absorption rates. The client intended to develop a four-season mountain resort featuring hotels, international ski slopes and a golf course and other recreational and sports activities. The aim of the analysis was to assist the master planners in the assessment of the unit mix ratio and ultimately in the design phasing. The mandate entailed identifying the demand drivers for the various types of complementary businesses likely to be located in the resort, the retail categories that they belong to, and their incentive requirements and potential size of operation in order to forecast the retail mix allocation in the project master plan. Methodology: Desk research exercise, in-depth interviews with government ministries, tour operators located in Arab countries, hotel / resort directors and managers, prominent retailers, and restaurant owners.
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Tripoli Special Economic Zone: The Knowledge and Innovation City Demand Forecast

Assess the feasibility of the Knowledge and Innovation City (KIC)concept at the Rashid Karame International Fair (RKF) in Tripoli, by the Tripoli Special Economic Zone. Methodology: Mapping of Potential Sub-Sectors, Concept Testing and Demand Analysis, and Demand Forecast. In-depth interviews were conducted with potential companies to assess their receptiveness towards the concept and their requirements of the KIC in terms of spacing, amenities, services, prices among other criteria.
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Usage and Attitude Survey of Petrol Stations

Brand image and positioning study for a network of gas stations. Understand current market position and the consumer behavior. Methodology: large sample household survey. The survey helped identify awareness level and perception of petrol stations in general and the client in specific. It estimated the market share of the various petrol stations, the process utilized by consumers in selecting a gas station to deal with, and other pertinent issues.
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NGO target Study

Assessment of the brand image and positioning of a large NGO. Understanding the prevailing attitudes of individuals towards NGOs in general and the client specifically. The objective was to improve practices, improve the marketing strategy, and attract more supporters. Methodology: Nationwide telephone surveys.
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UNDP: Assessment of Voter Registration Public Awareness Campaign

The Ministry of Interior and Municipalities (MOIM), with the support of UNDP LEAP, launched a multi-media awareness campaign which informed citizens of their right to inspect the voter register database. The study assessed the impact of the campaign on the general public and to identify the effectiveness of the campaign with regards to reachability and informing the public of their rights. The aim of the survey was to also learn from this exercise in order to better any future communication between the MOIM and the public. Methodology: Survey sample of prospective voters.
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Red Cross: Perception Study

A study for the Lebanese Red Cross and its key partners (ICRC, the International Federation of the Red Cross and the Red Crescent and The Norwegian Red Cross). Assess prevailing attitudes towards NGOs and donation patterns to be able to devise a new fundraising strategy. A survey evaluated both general public and private business perceptions, awareness levels of NGOs in general and the LRC specifically. Awareness drivers and communication channels were examined, individual and corporate donation patterns, including sums donated and frequency, in addition to the barriers and drivers to donating. Methodology: Nationwide Computer Assisted Telephone Interviews (CATI), in-depth interviews, and quantitative surveys of businesses.
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Outlet Relocation Assessment

Study an underperforming location of a retail specialty network. Market demand conditions in the sector in the outlets’ catchment area. Methodology: Consumer demand survey with affluent individuals residing in the outlets’ catchment area. Measure the key image variables for loyalty and regular visitation. Identify the perception of the outlet in comparison to its competitive universe and pinpoint brand strengths and weaknesses.
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Market Share and Perception Analysis of a Lighting Solutions Company

Market share study for a large lighting solutions company. Issues addressed: Positioning versus the competition, Brand perception, Selection process utilized in deciding on suppliers of lighting systems, Message to be communicated, SWOT, identification of unmet needs. Methodology: In-depth interviews with contractors / developers, architects, and electrical engineers and consultants.
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Advertisement Tracker Study

Pre and post advertisement study. Each wave measured awareness and perception, benchmarked versus competitors, and progress tracking on a quarterly basis. The study covered the areas surrounding branches.

Bank Brand Image and Perception Study

Assessment of individuals’ awareness of a bank brand including awareness, perception, and competing bank brands. Methodology: qualitative and quantitative entailing focus groups, CATI interviews. The bank relied on the study to assess their image and formulate their communication strategy.
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Brand Traker

A syndicated four waves per year survey monitoring the performance of banks on Brand Usage and Attitude, Advertising campaign and slogan recall and impact, Brand image and perception, Client satisfaction, Loyalty, and switching intention.
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BankTrak

A syndicated yearly retail-banking study and database. A nationwide sample of 5,000 households to banks identify their regional strengths and weaknesses in comparison to the competition, assess the performance of their products and services, identify product development potential, the strength of their communication and how there are perceived by the general population. BankTrak also helps clients assess their brand health and specific issues to improve.
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Survey Assessing Bank Customers Interaction Channels

Assess bank customers’ interaction channels and customers’ expectations. Evaluation of changes in customers’ lifestyles and handling of financial transactions, and their disposition to adopting e-banking services. Methodology: face-to-face quantitative surveys with individuals, professionals, and micro, small, and medium sized enterprises (MSMEs). Assessment of demographic and psychographic profiles, banking habits, interaction points used, satisfaction levels. The survey investigated the products / services that customers have and their interest in adopting new ones. The findings of the surveys assisted the bank in developing a five-year strategy.
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Bank Area Analysis

Area analysis to assess the commercial viability of a bank branch in Metn. Methodology: Desk Research, Ground Scanning, Traffic Flow Analysis, and In-depth interviews with area real estate brokers.Read more