Category: Banking / Finance

IFC: Microfinance Sector Study in Lebanon

September 9, 2026

Comprehensive national study of the microfinance sector, examining market demand, access to finance, and the gap between the financing needs of micro, small, and medium enterprises (MSMEs) and available credit. The study assessed borrowing needs and preferences, barriers to accessing finance, differences across enterprise segments, and the particular challenges facing women-led, youth-led, and informal businesses. It also examined the supply-side context and current microfinance market structure and estimated the potential size of unmet MSME credit demand to inform future sector development strategies.
Methodology: Desk research and secondary-data analysis. CATI survey of 405 MSMEs. Nine Key Informant Interviews with microfinance institutions, development finance institutions, donors and other sector stakeholders. Two Focus Group Discussions with 20 enterprise representatives.

IFC: Digital financial services and the digitization of agricultural value chains

January 1, 2021

IFC aimed to increase access to financial services in Lebanon by providing financial institutions with Investment and Advisory Services. IFC appointed PPI and InfoPro to carry out an opportunity sizing/mapping of the financial services sector. An additional focus of the study was to identify opportunities (such as digitalization) for stakeholders within value chains, particularly with regard to supporting financial inclusion of small holder crop farmers. Methodology: Quantitative survey with 1,380 farmers, households, and MSMEs.

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IFC: Market Assessment of Asset-Based Lending (ABL) with focus on Supply Chain Finance (SCF)

January 1, 2021

Assessment for IFC of Asset-Based Lending (ABL) products in Lebanon with a focus on the SCF market. The study provided: 1) Review and quantification of the overall potential of SCF, demand for SCF, supply, and uncovered gaps across major industries, 2) Recommendations about possible actions for financial institutions in Lebanon to tap into the SCF opportunity, 3) List of the SCF technology platforms with their related key features and characteristics. Methodology: Desk research, Key Informant Interviews, Focus Group discussions, and surveys with MSMEs.

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USAID and Palladium: Microfinance Demand Survey

January 1, 2021

Palladium and USAID kick started the support the Livelihoods and Inclusive Finance Expansion (LIFE) project in Lebanon. The aim of the project is to economically empower the unbanked, low-income, and underserved micro clientele ad simultaneously link vulnerable entrepreneurs with micro-finance institutions who will provide them with customized business management training, technical know-how, mentoring, and basic business development skills. The aim of the project is to also to strengthen the capacity of microfinance institutions (MFIs) and the Lebanese Microfinance Association (LMA) so that they can increase their range of products and services and expand their reach of borrowers to include microenterprises with an emphasis on higher-risk, conflict affected areas, including new, unbanked, and existing microenterprises, and low-income women-headed households. In order to gain a better understanding of entrepreneurship in Lebanon and to assist the Central Bank, in understanding the microenterprise landscape, InfoPro was commissioned to conduct a National Market Demand Survey among the general population and micro-enterprises. The aim of the survey was to profile micro-entrepreneurs and potential micro-entrepreneurs, identify the financial services they currently utilize, their demand for additional financial services, and how they are distributed across the various Lebanese governorates / Mohafazat. The findings of the survey helped InfoPro forecast the potential market value for micro-finance institutions among both the general population and micro-enterprises. It also helped reveal the areas that should be concentrated on. InfoPro interviewed 2,000 households and 1,200 micro-enterprises nationwide.Read more

SANAD: Needs of Small Businesses

December 22, 2021

A three-fold study for SANAD TAF on MSMEs and their needs for future financial and non-financial support: Assess the situation of small businesses and their challenges, to identify topics needing capacity building, and identify well-positioned local institutions able to provide financial and other support to MSMEs. Methodology: Desk research, Key Informant Interviews, and a survey with MSMEs in Greater Beirut and Tripoli.

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USAID and Social Impact: Economic Growth Assessment Study

January 1, 2020

An Economic Growth Assessment (EGA) study for Social Impact, USAID’s monitoring and program management arm. Assess economic sectors that USAID have supported as part of their program and emerging sectors which might be the focus of USAID in the future. The economic sectors assessed under the mandate were Agriculture / Agri-Food, Tourism and hospitality, Engineering/Construction, Finance, ICT, Environment, Renewable Energy, and Health. All initiatives undertaken by USAID were reviewed and compiled economic data pertinent to the economic sectors under study. Key Informant Interviews with 80 firms working in the targeted sectors and provided USAID with a report across each sector highlighting opportunities for economic growth and specific interventions to be undertaken.
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Market Study for the Mahmoud Abbas Loan Program

January 1, 2018

A market study for the Mahmoud Abbas Foundation (MAF) to develop a student’s loan program for Palestinian refugees residing in Palestinian camps in Lebanon. Methodology: interviews with 250 Palestinian students, three focus groups, interviews with banks and micro-finance organizations. Designed several loan schemes and conducted feasibility studies in order to assist MAF in selecting the best loan program.
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SANAD: Outcomes of Micro-Credit Provision to Syrian Refugees

January 1, 2015

Study to determine needs for financial and non-financial services among Syrian refugees nationwide, commissioned by SANAD. Testing and verifying data compiled through a previous qualitative segment, as well as quantify estimates that were provided. Assessment of employment status, sources of income, business training, the financial services that are available to them, and their potential interest in taking a loan. The market size of creditworthy refugees was assessed. Methodology: representative sample of 640 refugees.
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CGAP (World Bank) and Microfinance Center: Indebtedness Level of Microfinance Clients

January 1, 2014

Study commissioned by The Microfinance Center and CGAP to measure the indebtedness level of microfinance clients and factors leading to them. Recommendations on prevention. Methodology: qualitative (focus groups) and quantitative segments.
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Ernst & Young: Overview of the SME Market

January 1, 2011

A study for Ernst & Young. Provide an overview of the SME market and available financing solutions. Mapping players who provide financing to SMEs and categorized by criteria such as number of employees, geographic coverage, specializations, types of financial services provided, client profile, and sectors covered. InfoPro then conducted in-depth interviews with several of the players in order to obtain more detailed insights of the financing solutions available to SMEs, in addition to information on the conditions, interest rates, commissions and charges, limits and durations of the debt instruments available. In-depth interviews with 150 SMEs.
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Salary Scale for Micro-Finance firm

December 3, 2021

A study for a large Micro-Finance Institution (MFI) to evaluate its salary scale for a set number of job positions. Identified direct competitors, defined job positions and descriptions. Investigated financial and non-financial rewards such as benefits and allowances, including education, transportation, housing, meals, medical insurance, profit sharing schemes and other benefits. Working conditions and discrepancies in providing benefits and allowances across skill set and education were also assessed. A new salary scale was presented.
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Bank Area Analysis

January 1, 2014

Area analysis to assess the commercial viability of a bank branch in Metn. Methodology: Desk Research, Ground Scanning, Traffic Flow Analysis, and In-depth interviews with area real estate brokers.Read more

Bank Brand Image and Perception Study

January 1, 2013

Assessment of individuals’ awareness of a bank brand including awareness, perception, and competing bank brands. Methodology: qualitative and quantitative entailing focus groups, CATI interviews. The bank relied on the study to assess their image and formulate their communication strategy.
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Brand Traker

January 1, 2012

A syndicated four waves per year survey monitoring the performance of banks on Brand Usage and Attitude, Advertising campaign and slogan recall and impact, Brand image and perception, Client satisfaction, Loyalty, and switching intention.
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BankTrak

January 1, 2010

A syndicated yearly retail-banking study and database. A nationwide sample of 5,000 households to banks identify their regional strengths and weaknesses in comparison to the competition, assess the performance of their products and services, identify product development potential, the strength of their communication and how there are perceived by the general population. BankTrak also helps clients assess their brand health and specific issues to improve.
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Survey Assessing Bank Customers Interaction Channels

January 1, 2007

Assess bank customers’ interaction channels and customers’ expectations. Evaluation of changes in customers’ lifestyles and handling of financial transactions, and their disposition to adopting e-banking services. Methodology: face-to-face quantitative surveys with individuals, professionals, and micro, small, and medium sized enterprises (MSMEs). Assessment of demographic and psychographic profiles, banking habits, interaction points used, satisfaction levels. The survey investigated the products / services that customers have and their interest in adopting new ones. The findings of the surveys assisted the bank in developing a five-year strategy.
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Advertisement Tracker Study

January 1, 2007

Pre and post advertisement study. Each wave measured awareness and perception, benchmarked versus competitors, and progress tracking on a quarterly basis. The study covered the areas surrounding branches.

Mystery Shopping for a Bank

January 1, 2007

A study for a large bank to evaluate branch appearance and measure staff performance, and benchmark progress over time. Evaluation of external and internal site, staff appearance, waiting time, personnel performance and attitude, customer care assessment, communication skills, product knowledge, and cross-selling skills. Evaluation of the call centers and telephone operators at all branches. provided the bank with the strengths and weaknesses of each branch understudy and allowed the client to track the progress and regression of their performance over time. Methodology: face-to-face interviews with the bank’s customer service personnel or front desk clerks and telephone mystery shopper interviews which were conducted with the call center and the telesales operators of all branches. More than 40 branches were visited twice each and contacted once per wave.
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