Category: Sectoral Studies

UNDP: Assessment of Voter Registration Public Awareness Campaign

April 1, 2014

The Ministry of Interior and Municipalities (MOIM), with the support of UNDP LEAP, launched a multi-media awareness campaign which informed citizens of their right to inspect the voter register database. The study assessed the impact of the campaign on the general public and to identify the effectiveness of the campaign with regards to reachability and informing the public of their rights. The aim of the survey was to also learn from this exercise in order to better any future communication between the MOIM and the public. Methodology: Survey sample of prospective voters.
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Ernst & Young: Overview of the SME Market

January 1, 2014

A study for Ernst & Young. Provide an overview of the SME market and available financing solutions. Mapping players who provide financing to SMEs and categorized by criteria such as number of employees, geographic coverage, specializations, types of financial services provided, client profile, and sectors covered. InfoPro then conducted in-depth interviews with several of the players in order to obtain more detailed insights of the financing solutions available to SMEs, in addition to information on the conditions, interest rates, commissions and charges, limits and durations of the debt instruments available. In-depth interviews with 150 SMEs.
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Red Cross: Perception Study

October 1, 2013

A study for the Lebanese Red Cross and its key partners (ICRC, the International Federation of the Red Cross and the Red Crescent and The Norwegian Red Cross). Assess prevailing attitudes towards NGOs and donation patterns to be able to devise a new fundraising strategy. A survey evaluated both general public and private business perceptions, awareness levels of NGOs in general and the LRC specifically. Awareness drivers and communication channels were examined, individual and corporate donation patterns, including sums donated and frequency, in addition to the barriers and drivers to donating. Methodology: Nationwide Computer Assisted Telephone Interviews (CATI), in-depth interviews, and quantitative surveys of businesses.
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UNEP: Capacity Building for Sustainable Public Procurement

January 1, 2012

A study for UNEP to identify opportunities for the contribution of public procurement to the achievement of national sustainable development targets. The expected results from the pilot project were to develop an SPP action plan and policy draft, creation of a website portraying SPP activities, and reporting on lessons learned. Methodology: Desk research and in-depth interviews with businesses, supply chain partners, and procurement officers in various ministries and experts in sustainable public procurement in local and international organizations. In collaboration with UNDP / UNEP / Institute of Finance, drafted a SPP Policy and Action Plan to achieve the targets and ensure that public procurement fully contributes to sustainable development and a green economy. A workshop was organized presenting the draft SPP policy plan.
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The Effect of Foreign Labor and Minimum Wage on the Labor Market

November 28, 2008

A study initiated by InfoPro. Salary comparisons, benefits and social allowances. Real variations identified in salaries of foreign vs. local labor across skill sets. Reaction of company owners to an increase in the minimum wage and its quantitative impact on business. Methodology: 350 in-depth interviews with companies, economy, and labor experts.
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Mystery Shopper for Electronics Retailer

January 24, 2022

A study commissioned by a network of household electronics to assess outlets and personnel performance at all branches. The elements included: External and internal premises, Employee appearance and hygiene, Customer care, Behavior and attitude, and Technical knowledge. Methodology: two waves per year.
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Market Share and Perception Analysis of a Lighting Solutions Company

February 14, 2020

Market share study for a large lighting solutions company. Issues addressed: Positioning versus the competition, Brand perception, Selection process utilized in deciding on suppliers of lighting systems, Message to be communicated, SWOT, identification of unmet needs. Methodology: In-depth interviews with contractors / developers, architects, and electrical engineers and consultants.
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Market Analysis for the Shouf Biosphere Reserve

March 9, 2019

A study for the Shouf Biosphere Reserve (SBR) to provide it with an overview of the organic and high quality market including the most prominent players and those that can be considered as competitors, market demand and supply, barriers to trade, and market requirements and regulatory framework needed for local and export markets. SBR, which offers around 82 high quality products, harvested by farmers and five cooperatives located in the surrounding areas was looking to focus on products with high potential for growth and job creation. The study provided a macro-economic overview of the organic high quality market, a detailed overview of the agriculture activity Shouf, and (3) a review of fair trade practices. Methodology: Mapping stakeholders and interviews with them. Interviews with 170 small-scale farmers.
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Competition Analysis of Real Estate Assets Management and Valuation

February 15, 2019

A study for a Holding real estate company. The company was interested in developing a software related to Real Estate Assets Management and Valuation. The study assessed the following: The competition in the global and local Real Estate Portfolio Management Software market, the offering of the competition, products available in the Lebanese market. A mapping of the competition was conducted through desk research and in-depth interviews.
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Market Assessment and Feasibility of New Automobile Brand

February 11, 2019

A market study for a car importer looking to introduce a new brand to the market. The study included the evolution of the automotive market in Lebanon, and a comprehensive competitive analysis. A financial study was conducted in order to estimate the feasibility of the models under study.
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Salary Scale for Micro-Finance firm

May 31, 2018

A study for a large Micro-Finance Institution (MFI) to evaluate its salary scale for a set number of job positions. Identified direct competitors, defined job positions and descriptions. Investigated financial and non-financial rewards such as benefits and allowances, including education, transportation, housing, meals, medical insurance, profit sharing schemes and other benefits. Working conditions and discrepancies in providing benefits and allowances across skill set and education were also assessed. A new salary scale was presented.
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Market Study on the Soap and Detergents Market

January 15, 2018

Assessing the size and trends of various types of soap and detergents in the market in addition to gauging consumers’ general awareness and usage of the various brands. Methodology: A consumer behavior survey with a nationwide household survey and a market overview entailing a supply/demand assessment by interviewing distributors, local manufacturers and purchase managers of major supermarket chains.

Price Assessment of Retail Real Estate

August 23, 2017

A study for a mall operator interested in assessing the supply and demand for retail real estate across the main shopping malls and shopping souks. On the supply front, the client wanted to investigate the rental rates charged, rent evolution, the facilities and services provided, footfall, and the leasing terms. On the demand front, they want to assess the preferences of retailers with regards to the retail mix, outlet sizes, facilities / services provided, and any issues which they considered problematic at their current location. Methodology: interviews with 58 retailers. The study covered outlets across a variety of categories. The findings helped management re-assess their leasing strategy and retail mix.
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Assessment of Retail Real Estate

March 8, 2017

A study for a large real estate company to assess leasing pricing strategy for Saifi Village, Beirut Souks, and the Foch / Allenby area. The project entailed to provide an overview of malls considered to be competition including retail mix, units sizes, foot fall among other pertinent issues. Identify the rental rates for retail real estate in competitive malls. Identify the rental rates of street front outlets located in Foch/Allenby, Park Avenue, and Saifi neighborhood. Gather and validate relevant data. Methodology: Desk research, Mapping outlets at competitive malls, In-depth Interviews with mall developers, and In-depth Interviews with retailers.
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Advertisement Tracker Study

April 5, 2016

Pre and post advertisement study. Each wave measured awareness and perception, benchmarked versus competitors, and progress tracking on a quarterly basis. The study covered the areas surrounding branches.

Survey Assessing Bank Customers Interaction Channels

November 25, 2015

Assess bank customers’ interaction channels and customers’ expectations. Evaluation of changes in customers’ lifestyles and handling of financial transactions, and their disposition to adopting e-banking services. Methodology: face-to-face quantitative surveys with individuals, professionals, and micro, small, and medium sized enterprises (MSMEs). Assessment of demographic and psychographic profiles, banking habits, interaction points used, satisfaction levels. The survey investigated the products / services that customers have and their interest in adopting new ones. The findings of the surveys assisted the bank in developing a five-year strategy.
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Italian Trade Commission: Market Assessment of the Agri-Food Sector in Lebanon and Cyprus

November 13, 2015

A study for the Italian Trade Commission to formulate a general overview of the agri-food (food and beverage) sector including major players and their distribution system. Identify opportunities for further growth and highlight the position of Italian food products in the Lebanese and Cypriot markets. Methodology: Desk research and in-depth interviews with experts and local companies in both countries. A total 50 in-depth interviews with stakeholders in the agri-food sector, importers of foodstuff, and supermarkets in both Lebanon and Cyprus. The interviews helped identify the main Italian products on the market, their strengths and weaknesses, and suggestions to improve their positioning. The interviews with large supermarket chains also captured consumers’ eating habits and trends in the agri-food sector.
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BankTrak

September 3, 2015

A syndicated yearly retail-banking study and database. A nationwide sample of 5,000 households to banks identify their regional strengths and weaknesses in comparison to the competition, assess the performance of their products and services, identify product development potential, the strength of their communication and how there are perceived by the general population. BankTrak also helps clients assess their brand health and specific issues to improve.
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Brand Traker

May 7, 2015

A syndicated four waves per year survey monitoring the performance of banks on Brand Usage and Attitude, Advertising campaign and slogan recall and impact, Brand image and perception, Client satisfaction, Loyalty, and switching intention.
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Bank Area Analysis

April 22, 2015

Area analysis to assess the commercial viability of a bank branch in Metn. Methodology: Desk Research, Ground Scanning, Traffic Flow Analysis, and In-depth interviews with area real estate brokers.Read more

Outlet Relocation Assessment

January 1, 2015

Study an underperforming location of a retail specialty network. Market demand conditions in the sector in the outlets’ catchment area. Methodology: Consumer demand survey with affluent individuals residing in the outlets’ catchment area. Measure the key image variables for loyalty and regular visitation. Identify the perception of the outlet in comparison to its competitive universe and pinpoint brand strengths and weaknesses.
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ANERA: Mapping and Assessing Needs of Existing Rural Hospitality Businesses

June 19, 2014

A study for American Near East Refugee Aid (ANERA) on rural tourism and alternative lodgings. It aimed to expand, solidify and institutionalize the rural hospitality infrastructure and encourage activities of responsible tourism. Methodology: Mapping lodgings countrywide. Face-to-face interviews with 60 lodging owners. Assessed the conditions of the buildings and grounds to see whether they conform to statutory and safety requirements. Mapped the services provided by the guesthouses and the support services available in the direct vicinity of the lodgings. Capacity and occupancy rates as well as booking methods and prices were established. Assessed the marketing tools utilized by the lodgings and the linkages with other local attractions. The information gathered allowed to formulate a gap analysis which helped identify the volume and high level boundaries of work needed on the ground to improve the physical infrastructure, service quality, and ancillary services of the sector.
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Market Assessment of Student Housing

January 2, 2014

A study for a client interested in developing a student housing project in the Administrative Beirut area and wanted to assess supply and demand of student housing across both university dormitories and furnished apartments. Methodology: Desk research, in-depth interviews with the owners of furnished apartments, and in-depth interviews with university officials responsible for dormitories in the Administrative Beirut area. The interviews helped identify the specifications of available supply, rental rates, marketing efforts undertaken, occupancy rates, supply and demand trends in the market, in addition to other pertinent information. This enabled the client to reach conclusions as to the feasibility of the project and the specifications of the furnished apartments most in demand.
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CNRS: Survey on Innovation in the Industrial and ICT Sectors

January 1, 2014

A study to assess innovation in the Lebanese industrial sector and the ICT sector commissioned by The National Council for Scientific Research (CNRS) in collaboration with the World Bank. The objective was to revitalize these sectors by assessing innovative measures being carried out. Methodology: Enterprise survey.Read more

Marketing Plan for High Value Agricultural Products

May 30, 2013

An agricultural property management company that specializes in producing high quality stone and pome fruits in Central Bekaa was selling its produce to the wholesale market at bulk market prices that seriously undervalue the uniqueness of their premium range of goods. InfoPro developed a marketing plan for the branded produce and investigated opportunities in the market that can be targeted to realize a higher return for its value added products. Methodology: Desk review and face-to-face in-depth interviews with market players and the purchasing managers / owners of Hotels, restaurants, specialty stores, catering businesses, and large supermarkets

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