Business Methods

Private Client: Footwear Market Study

September 10, 2026

The Lebanese footwear market was assessed for the opportunity of launching a new quality brand. Market sizing, consumer research, competitive intelligence and retail assessment to evaluate market structure, category demand, pricing, consumer preferences, brand perceptions, distribution channels and the competitive position of local versus international footwear brands. Testing consumer interest in a new local brand and translate findings into recommendations on target segments, product mix, pricing, sourcing, store location, e-commerce, marketing, and launch strategy.
Methodology: Desk research and market sizing. CATI survey with consumer sample. Key Informant Interviews. Focus Group Discussions. Mystery shopping across footwear stores and brands.

Foreign company: Oil and Gas Market Study in Lebanon

September 10, 2026

To assess the feasibility of starting a refinery, a comprehensive market study of the local oil and gas sector. Supply and demand of major petroleum products, market size and trends, key importers and distributors, supply-chain dynamics, storage and import infrastructure, refinery capacity, pricing mechanisms, regulatory requirements, and the competitive landscape. It also assessed downstream investment conditions, market risks and opportunities, financing considerations, and the broader energy and electricity context affecting petroleum demand.
Methodology: Extensive Key Informant Interviews with oil and gas sector stakeholders and an extensive literature and secondary-data review covering market, trade, pricing, regulatory, infrastructure and energy-sector sources.

IFC: Microfinance Sector Study in Lebanon

September 9, 2026

Comprehensive national study of the microfinance sector, examining market demand, access to finance, and the gap between the financing needs of micro, small, and medium enterprises (MSMEs) and available credit. The study assessed borrowing needs and preferences, barriers to accessing finance, differences across enterprise segments, and the particular challenges facing women-led, youth-led, and informal businesses. It also examined the supply-side context and current microfinance market structure and estimated the potential size of unmet MSME credit demand to inform future sector development strategies.
Methodology: Desk research and secondary-data analysis. CATI survey of 405 MSMEs. Nine Key Informant Interviews with microfinance institutions, development finance institutions, donors and other sector stakeholders. Two Focus Group Discussions with 20 enterprise representatives.

GIZ: Water Subscriber Database Update Project in Lebanon

March 14, 2025

Supported the Beirut and Mount Lebanon Water Establishment (BMLWE) to update subscriber databases and register unsubscribed users in the Jbeil District Coast area. The project was part of GIZ’s ‘Enhancing Water Resource Management’ (WAMA) initiative, to improve wastewater management frameworks by reducing costs and increasing revenue. InfoPro supported BMLWE staff in door-to-door surveys from households and establishments. It also delivered quality assurance, quality control, and backstopping functions while ensuring all collected data is comprehensive and accurate. Methodology: CAPI surveys in Jbeil.Read more

IFC: Lebanon MSME Insurance Survey

August 10, 2024

Nationwide MSME insurance survey to assess the risks faced by businesses, their attitudes toward insurance, existing insurance practices, appetite for new insurance solutions, and willingness to pay. The study covered MSMEs across wholesale, retail trade and repairs, real estate, renting and business activities, and manufacturing. Formal and informal enterprises, women-owned and women-led businesses, and enterprises.
Methodology: Quantitative survey of 2,700 CAPI + CATI respondents, with sampling stratified by enterprise size, sector, governorate, registration status and gender of ownership/management

UNDP: Social Appraisals and Business Plans

January 1, 2022

Conducting for UNDP seven simplified economic and social appraisals and 13 business development plans for a selection of small and medium sized projects. For the appraisals, a qualitative and quantitative assessment of the macro, meso and micro level economic and social impacts expected from the projects will be conducted. This will be complemented by a SWOT analysis, financial plan, considerations on the sustainability of the investment, and recommendations. For the business development plans, a needs assessment and action plan, business development services, and a Rapid Cost-Benefit Analysis will need to be undertaken. Methodology: KIIs, CAPI surveys, and focus group discussions.Read more

ILO: Feasibility Study and Framework of a Referral Network on Post-Training Support Services

September 29, 2021

A feasibility analysis for ILO for a referral network system, develop a framework for a blueprint referral network system including implementation scenarios and risk analyses given the current context of the country. Methodology: Conduct Key Informant Interviews with Stakeholders, Map Existing Platforms and Providers of Skills Development and Post Training Support Services, identify potential international linkages, create a framework of the proposed referral system, and assess its feasibility. Methodology included conducting Key Informant Interviews with stakeholders, map existing platforms and providers of skills development and post training support services.
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FAO: Technical Assessment of the Fruits, Vegetables and Nuts Value Chain

September 29, 2021

In-depth technical assessment for FAO of the fruits, vegetables and nuts (including pulses) value chains, to assess: 1) Mapping the Value Chains 2) Presenting options for improved productivity and value addition and 3) Assessing gaps in available technology and capacity of potential agriculture centers. Methodology: Interviews with actors in the sectors of agriculture and food processing, in addition to in-depth interviews with market actors and stakeholders such as middle-people, importers, smallholder farmers / small-scale food processors, agriculture and agro-food cooperatives, and MSMEs.

Chemonics: Baseline Surveys for Several Value Chains Under the Agriculture and Rural Empowerment (ARE) Activity

February 19, 2021

The Lebanon Agriculture and Rural Empowerment (ARE) Activity implemented by Chemonics aims to equip the agribusiness sector and rural communities with the technical and financial resources to generate increased productivity, sales, and exports, improving producer income. InfoPro was commissioned to monitor ARE’s activities in order to identify the success of its program and to inform future activities. The sectors assessed included 1) the dairy value chain 2) Fresh and Processed Vegetables value chain 3) Herbs value chain 4) Grapes, Stone Fruits, and Citrus and 5) Potatoes, Alliums, and Fodder. Methodology: Desk research, a quantitative survey with 1,000 farmers, and in-depth interviews with 150 retailers, wholesalers, cooperatives, MSMEs.

FAO and Fair Trade: Gender Value Chain Analysis

January 1, 2021

Market system study in Akkar, North, and South Lebanon, and Baalbek-Hermel. The study provided updated information on the current status of four value chains (Plant Product, Agro-Food Processing, Animal Production, and Fisheries and Aquaculture), using a gender perspective. Methodology: 30 Key Informant Interviews, 28 focus groups, and a quantitative survey with 1,400 farmers/herders, fishermen / women, and firm owners.

ILO: Simplified Economic Assessment Study in Saida

January 1, 2021

A simplified Economic Assessments (SEA) for the ILO that aims at assessing the feasibility of the revival of the Abul Abed coffee shop strip in old Saida. Methodology: Desk Research, Primary Research – Key Informant Interviews, In-Depth Interviews, Focus Groups, and observations, and an Economic Impact Assessment of the Project at the at the micro, meso, and macro levels.

IFC: Digital financial services and the digitization of agricultural value chains

January 1, 2021

IFC aimed to increase access to financial services in Lebanon by providing financial institutions with Investment and Advisory Services. IFC appointed PPI and InfoPro to carry out an opportunity sizing/mapping of the financial services sector. An additional focus of the study was to identify opportunities (such as digitalization) for stakeholders within value chains, particularly with regard to supporting financial inclusion of small holder crop farmers. Methodology: Quantitative survey with 1,380 farmers, households, and MSMEs.

IFC: Market Assessment of Asset-Based Lending (ABL) with focus on Supply Chain Finance (SCF)

January 1, 2021

Assessment for IFC of Asset-Based Lending (ABL) products in Lebanon with a focus on the SCF market. The study provided: 1) Review and quantification of the overall potential of SCF, demand for SCF, supply, and uncovered gaps across major industries, 2) Recommendations about possible actions for financial institutions in Lebanon to tap into the SCF opportunity, 3) List of the SCF technology platforms with their related key features and characteristics. Methodology: Desk research, Key Informant Interviews, Focus Group discussions, and surveys with MSMEs.

Impact of the Ban of Turkish Wafers

January 1, 2019

A study for the Association of Food Importers to determine whether certain Turkish products were being sold at dumping prices in the local market. The government had banned the import of wafer and biscuits and detergents from Turkey. This was done in a bid to protect Lebanese industries from the devaluation of the Turkish lira which has caused these products in specific to become very cheap. Methodology: Desk research, in-depth interviews with manufacturers and importers, interviews with large supermarkets, and field visits to retail shops in Lebanon and in Turkey.
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ACTED: Food Security Value Chain Study

January 1, 2019

A Food Security Value Chain Assessment. The objective was to identify food value chains critical to food security, key bottlenecks and impediments to agricultural production along selected value chains, and propose solutions and recommendations to alleviate efficiency bottlenecks. A desk research exercise was conducted to identifying gaps in available information. A list of the basic food commodities for vulnerable population groups especially those affected by the Beirut port blast was identified. A prioritization matrix was prepared and four value chains were selected. A full value chain analysis across the four products selected was then conducted. Methodology: Desk research, Methodology: Desk research, 20 key-informant interviews (KIIs) with sector experts and representatives, and a quantitative survey with 208 farmers, cooperative members, business owners, and other market actors along each step of the value chain.

World Bank and MOSA: Value Chain Analysis for the Bekaa and North

January 1, 2018

A study for the Ministry of Social Affairs (MoSA) and the World Bank. Identify and select two value chains in each of the six districts under study. The main objective of the study was to support MoSA in implementing and delivering support to identified beneficiaries in Bekaa and North Lebanon. Methodology: Collecting background research and figures on all sectors. In-depth interviews were conducted with key players to identify the value chains to be adopted. A prioritization matrix was formulated to assess various sectors with the highest potential. Insights were provided technical issues relevant to value chains selected by MoSA to support beneficiaries, potential job opportunities associated with each value chain, and existing support programs available. A survey with beneficiaries and farmers was conducted to evaluate their skill level and experience to identify training needs. Assessment of training institutions.
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World Bank and GDS: Value Chain Analysis in six sectors

January 1, 2018

A study for Global Development Solutions (GDS) and the World Bank. Identify and select two potential value chains for analysis from the following six sectors: agriculture and agro-processing; recycling and waste management; information, communications and technology entrepreneurship; municipal services; construction; and trade and Tripoli port development and trade logistics. Methodology: Collecting background research and figures on the various sectors being covered. In-depth interviews were also conducted with all key players in order to identify the value chains to be adopted. A prioritization assessment matrix was formulated to assess the various sectors with the highest potential using a set of different criteria. A snowball sampling method (commonly used to identify value chain stakeholders) was used to determine additional entities/companies to interview along the value chain. InfoPro and GDS conducted semi-structured interviews with stakeholders at every step in the value chain, including firms, government, NGOs, industry organizations, and others.
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CHF: Workforce Gap Analysis

January 1, 2011

A survey to assess the labor market in general and across a select number of sub-sectors was commissioned by CHF Lebanon. Supply and demand of skills, job availability and labor supply were assessed, and mismatches identified. The study also assessed the challenges that youths are facing in gaining employment and how to prepare them for the labor market. SWOT analysis of all sub-sectors under study and proposal for a medium to long term course of action to be followed. Methodology: Desk research, focus groups with youths, a survey with a representative sample of private sector companies, in-depth interviews with recruitment agencies, technical and vocational institutes, and economic experts.
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Gallup: Enterprise Survey

January 1, 2011

A survey for Gallup covering a broad range of business environment topics including access to finance, corruption, infrastructure, crime, competition, and performance measures. The study consisted of a nationwide corporate survey with 570 enterprises and provided statistically significant investment climate indicators that are comparable across countries. Assess the constraints to private sector growth and job creation. Build a panel of establishment-level data that will make it possible to track changes in the business environment over time. Collect in-depth information concerning the labor market situation of young people and quantify the relative ease of labor market entry. Identify critical issues in the youth employment challenge and understand blockages. Identify areas for policy and program additions or revisions.
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NGO target Study

January 1, 2007

Assessment of the brand image and positioning of a large NGO. Understanding the prevailing attitudes of individuals towards NGOs in general and the client specifically. The objective was to improve practices, improve the marketing strategy, and attract more supporters. Methodology: Nationwide telephone surveys.
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USAID and Social Impact: Evaluation of Lebanon Industrial Value Chain

January 1, 2007

A study for Social Impact to assess a final performance evaluation of the Lebanon Industrial Value Chain Development (LIVCD) Project is a five year program funded by USAID. The study is to assess the effectiveness and efficiency of the project by documenting critical successes as well as shortcomings of the project. Furthermore, the evaluation had to shed light on the approach and activities implemented under LIVCD with regards to achieving outputs, outcomes, and the sustainability of its interventions. Methodology: 28 focus groups split across the various value chains conducted under the program.
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SANAD: Needs of Small Businesses

December 22, 2021

A three-fold study for SANAD TAF on MSMEs and their needs for future financial and non-financial support: Assess the situation of small businesses and their challenges, to identify topics needing capacity building, and identify well-positioned local institutions able to provide financial and other support to MSMEs. Methodology: Desk research, Key Informant Interviews, and a survey with MSMEs in Greater Beirut and Tripoli.

UNDP: Household Assessment of e-Waste

July 19, 2021

A household statistical assessment of e-waste in Lebanon to gain a better understanding of the sector and the necessary measures required to improve its status. Methodology: Nationwide household CATI.

World Bank: Enterprise Survey

January 1, 2019

A survey for the World Bank covering business environment topics including access to finance, corruption, infrastructure, crime, competition, and performance measures. Methodology: Nationwide corporate survey with 532 enterprises. The study provided statistically significant investment climate indicators that are comparable across countries. It assessed constraints to private sector growth and job creation. The findings were also used to help policy makers better understand the business environment and identify, prioritize and implement reforms of policies and institutions that support efficient private economic activity.
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Category: Business Methods

Private Client: Footwear Market Study

Foreign company: Oil and Gas Market Study in Lebanon

IFC: Microfinance Sector Study in Lebanon

GIZ: Water Subscriber Database Update Project in Lebanon

IFC: Lebanon MSME Insurance Survey

UNDP: Social Appraisals and Business Plans

ILO: Feasibility Study and Framework of a Referral Network on Post-Training Support Services

FAO: Technical Assessment of the Fruits, Vegetables and Nuts Value Chain

Chemonics: Baseline Surveys for Several Value Chains Under the Agriculture and Rural Empowerment (ARE) Activity

FAO and Fair Trade: Gender Value Chain Analysis

ILO: Simplified Economic Assessment Study in Saida

IFC: Digital financial services and the digitization of agricultural value chains

IFC: Market Assessment of Asset-Based Lending (ABL) with focus on Supply Chain Finance (SCF)

Impact of the Ban of Turkish Wafers

ACTED: Food Security Value Chain Study

World Bank and MOSA: Value Chain Analysis for the Bekaa and North

World Bank and GDS: Value Chain Analysis in six sectors

CHF: Workforce Gap Analysis

Gallup: Enterprise Survey

NGO target Study

USAID and Social Impact: Evaluation of Lebanon Industrial Value Chain

SANAD: Needs of Small Businesses

UNDP: Household Assessment of e-Waste

World Bank: Enterprise Survey

Portfolio Projects