Assessment of individuals’ awareness of a bank brand including awareness, perception, and competing bank brands. Methodology: qualitative and quantitative entailing focus groups, CATI interviews. The bank relied on the study to assess their image and formulate their communication strategy.
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Mystery shopping research for a group operating varied clothing retail stores. Evaluate the customer service personnel and outlet appearance at more than 20 outlets. Outlets were checked for cleanliness and tidiness, and employees for dress code, hygiene, attitude and behavior, sales approach, ability to evaluate clients’ needs, knowledge, and cross-selling techniques.
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The client was considering the option of opening two new branches. Four potential locations were assessed, of which two were selected by the client for further evaluation. A supply and demand analysis of banking activities was conducted. A detailed profile of the residential sector as well as the corporate activity in the areas understudy was provided. In-depth information on respondents’ usage and attitude towards the banking sector and available market opportunities were assessed. Methodology: Desk research, mapping of businesses and retail outlets, face-to-face household interviews, and corporate interviews.
Assist a paper tissue manufacturer to select the most preferred package design. Assess the usage and attitude of consumers of sanitary napkins. Methodology: Several focus groups.
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A study for the World Bank. The aim of the study was to identify the indirect and direct damages incurred by individuals and the private sector post the July 2006 war and to prioritize their current needs so as to be able to formulate a recovery and rehabilitation plan. The study assessed the impact on businesses and included in-depth interviews with the owners of the biggest businesses that were directly targeted during the war, in-depth interviews with a sample of small enterprises located in war-affected area, and in-depth interviews with a panel of companies selected from the Productivity and Investment Climate Assessment survey. Assessed the economic impact of the war on businesses belonging to a variety of sectors and their current and future needs. It included in-depth interviews with key business leaders in a variety of organizations and sectors, in addition to a compilation of common needs across various sectors. Assessment of the needs of households and the displaced. Methodology: interviews with 400 SME’s, 2,000 individuals, and 50 in-depth interviews with large businesses.
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A study for The Ministry of Finance (MoF) to assess the satisfaction of the public towards their dealings with the various ministry departments and bureaus. Assessments of services provided by employees, infrastructure, websites.
Methodology: In-depth interviews with all department heads of the Ministry of Finance and face-to-face interviews with citizens who have dealt with the MoF.
This phase would allow InfoPro to structure the survey for the second phase – the citizen satisfaction survey. For the citizen satisfaction survey, InfoPro interviewed a sample of 2,000 individuals who have dealt with the Ministry of Finance on a prior occasion. The interviews delved into the services that they usually utilize, problems / obstacles that they have faced, suggested improvements, in addition to other pertinent issues. The Ministry was then provided with short and long term recommendations that would enhance their services.
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The client was considering the option of opening a new branch and relocating an existing one. In order to assess the commercial viability of the endeavor, a location analysis study was conducted for the areas of Hazmieh and Ashrafieh. The client was provided with a detailed profile of the residential and commercial segments in order to reveal respondents’ usage and attitude towards the banking sector. The population profile the areas under study were also benchmarked to the profile of the Greater Beirut population in order to compare key profile differences. Methodology: Desk research, mapping of businesses and retail outlets, face-to-face household interviews, and corporate interviews.
The client was interested in assessing the feasibility of opening a new branch. Two potential locations were assessed – Aley and Rabieh. A detailed profile of the residential sector as well as the corporate activity in the areas understudy were assessed. Methodology: Desk research, mapping of businesses and retail outlets, face-to-face household interviews, and corporate interviews.
The financial institution client wanted to test the utilization of very short-term loans among low-income potential users. The main objective of the study was to determine the concept’s penetration as well as to test some of its potential features. The study surveyed individuals who fall into the client’s target market. Methodology: The study consisted of face-to-face interviews with non-bankerized respondents.
The study evaluated clients’ satisfaction with the bank’s products / services, quality of service, and employees. The study also assessed the satisfaction of clientele dealing with competitive banks. The study findings helped establish a comparative customer satisfaction assessment of the
bank under study and its competition. Methodology: a combination of face-to-face and Computer Assisted Telephone Interviews (CATI).
A real estate supply and demand analysis to assess the optimal mix of the types of residential units and a projection of their respective absorption rates. The client intended to develop a four-season mountain resort featuring hotels, international ski slopes and a golf course and other recreational and sports activities. The aim of the analysis was to assist the master planners in the assessment of the unit mix ratio and ultimately in the design phasing. The mandate entailed identifying the demand drivers for the various types of complementary businesses likely to be located in the resort, the retail categories that they belong to, and their incentive requirements and potential size of operation in order to forecast the retail mix allocation in the project master plan. Methodology: Desk research exercise, in-depth interviews with government ministries, tour operators located in Arab countries, hotel / resort directors and managers, prominent retailers, and restaurant owners.
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Pre- and Post-launch of a new Halloumi cheese brand into the local market. Methodology: Taste test with consumers and identification of usage and attitude of consumers, Brand Image, Advertising recall.
A survey for the Professional Computer Association (PCA) to analyze the technology sector to assess the technology industries most potentially suitable for a Technology, Industrial, and Research Center (BETZ), to assess the feasibility of the concept. Methodology: A sectoral analysis of the technology sector in Lebanon and a qualitative overview of the technology sector. Desk research and based on in-depth face-to-face interviews with experts and professionals in the technology sector in order to establish a SWOT analysis of BETZ. The study provided key success factors, SWOT analysis, and a matrix defining the sectors and respective technologies within each sector that shall be developed.
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The client was considering the potential of setting up a taxi company in the Greater Beirut area. The client was interested in testing several concepts. Methodology: 1,500 street intercept interviews conducted with current taxi / taxi service users and car owners. A survey was also conducted with 75 five star, four star, and three star hotels.
A consultancy firm has a client who was considering the potential of setting up a taxi company in the Greater Beirut area. The client was interested in testing several concepts. Methodology: 1,500 street intercept interviews conducted with current taxi / taxi service users and car owners. A survey was also conducted with 75 five star, four star, and three star hotels.
Study reasons for underperformance of a well-established food brand. Investigating the detected problem, by acquiring market information regarding the assessment of the product likeability and positioning. A brand positioning assessment was conducted to gain consumer feedback. Methodology: Survey with 300 consumers.
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