Market Assessments

Private Client: Footwear Market Study

September 30, 2026

The Lebanese footwear market was assessed for the opportunity of launching a new quality brand. Market sizing, consumer research, competitive intelligence and retail assessment to evaluate market structure, category demand, pricing, consumer preferences, brand perceptions, distribution channels and the competitive position of local versus international footwear brands. Testing consumer interest in a new local brand and translate findings into recommendations on target segments, product mix, pricing, sourcing, store location, e-commerce, marketing, and launch strategy.
Methodology: Desk research and market sizing. CATI survey with consumer sample. Key Informant Interviews. Focus Group Discussions. Mystery shopping across footwear stores and brands.

IFC: Microfinance Sector Study in Lebanon

May 5, 2025

Comprehensive national study of the microfinance sector, examining market demand, access to finance, and the gap between the financing needs of micro, small, and medium enterprises (MSMEs) and available credit. The study assessed borrowing needs and preferences, barriers to accessing finance, differences across enterprise segments, and the particular challenges facing women-led, youth-led, and informal businesses. It also examined the supply-side context and current microfinance market structure and estimated the potential size of unmet MSME credit demand to inform future sector development strategies.
Methodology: Desk research and secondary-data analysis. CATI survey of 405 MSMEs. Nine Key Informant Interviews with microfinance institutions, development finance institutions, donors and other sector stakeholders. Two Focus Group Discussions with 20 enterprise representatives.

Foreign company: Oil and Gas Market Study in Lebanon

February 26, 2025

To assess the feasibility of starting a refinery, a comprehensive market study of the local oil and gas sector. Supply and demand of major petroleum products, market size and trends, key importers and distributors, supply-chain dynamics, storage and import infrastructure, refinery capacity, pricing mechanisms, regulatory requirements, and the competitive landscape. It also assessed downstream investment conditions, market risks and opportunities, financing considerations, and the broader energy and electricity context affecting petroleum demand.
Methodology: Extensive Key Informant Interviews with oil and gas sector stakeholders and an extensive literature and secondary-data review covering market, trade, pricing, regulatory, infrastructure and energy-sector sources.

GIZ: Water Subscriber Database Update Project in Lebanon

October 18, 2024

Supported the Beirut and Mount Lebanon Water Establishment (BMLWE) to update subscriber databases and register unsubscribed users in the Jbeil District Coast area. The project was part of GIZ’s ‘Enhancing Water Resource Management’ (WAMA) initiative, to improve wastewater management frameworks by reducing costs and increasing revenue. InfoPro supported BMLWE staff in door-to-door surveys from households and establishments. It also delivered quality assurance, quality control, and backstopping functions while ensuring all collected data is comprehensive and accurate. Methodology: CAPI surveys in Jbeil.Read more

UNDP: Social Appraisals and Business Plans

February 8, 2022

Conducting for UNDP seven simplified economic and social appraisals and 13 business development plans for a selection of small and medium sized projects. For the appraisals, a qualitative and quantitative assessment of the macro, meso and micro level economic and social impacts expected from the projects will be conducted. This will be complemented by a SWOT analysis, financial plan, considerations on the sustainability of the investment, and recommendations. For the business development plans, a needs assessment and action plan, business development services, and a Rapid Cost-Benefit Analysis will need to be undertaken. Methodology: KIIs, CAPI surveys, and focus group discussions.Read more

IFC: Lebanon MSME Insurance Survey

November 8, 2021

Nationwide MSME insurance survey to assess the risks faced by businesses, their attitudes toward insurance, existing insurance practices, appetite for new insurance solutions, and willingness to pay. The study covered MSMEs across wholesale, retail trade and repairs, real estate, renting and business activities, and manufacturing. Formal and informal enterprises, women-owned and women-led businesses, and enterprises.
Methodology: Quantitative survey of 2,700 CAPI + CATI respondents, with sampling stratified by enterprise size, sector, governorate, registration status and gender of ownership/management

ILO: Feasibility Study and Framework of a Referral Network on Post-Training Support Services

August 13, 2021

A feasibility analysis for ILO for a referral network system, develop a framework for a blueprint referral network system including implementation scenarios and risk analyses given the current context of the country. Methodology: Conduct Key Informant Interviews with Stakeholders, Map Existing Platforms and Providers of Skills Development and Post Training Support Services, identify potential international linkages, create a framework of the proposed referral system, and assess its feasibility. Methodology included conducting Key Informant Interviews with stakeholders, map existing platforms and providers of skills development and post training support services.
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IFC: Market Assessment of Asset-Based Lending (ABL) with focus on Supply Chain Finance (SCF)

July 12, 2021

Assessment for IFC of Asset-Based Lending (ABL) products in Lebanon with a focus on the SCF market. The study provided: 1) Review and quantification of the overall potential of SCF, demand for SCF, supply, and uncovered gaps across major industries, 2) Recommendations about possible actions for financial institutions in Lebanon to tap into the SCF opportunity, 3) List of the SCF technology platforms with their related key features and characteristics. Methodology: Desk research, Key Informant Interviews, Focus Group discussions, and surveys with MSMEs.

Impact of the Ban of Turkish Wafers

February 8, 2019

A study for the Association of Food Importers to determine whether certain Turkish products were being sold at dumping prices in the local market. The government had banned the import of wafer and biscuits and detergents from Turkey. This was done in a bid to protect Lebanese industries from the devaluation of the Turkish lira which has caused these products in specific to become very cheap. Methodology: Desk research, in-depth interviews with manufacturers and importers, interviews with large supermarkets, and field visits to retail shops in Lebanon and in Turkey.
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CHF: Workforce Gap Analysis

July 14, 2015

A survey to assess the labor market in general and across a select number of sub-sectors was commissioned by CHF Lebanon. Supply and demand of skills, job availability and labor supply were assessed, and mismatches identified. The study also assessed the challenges that youths are facing in gaining employment and how to prepare them for the labor market. SWOT analysis of all sub-sectors under study and proposal for a medium to long term course of action to be followed. Methodology: Desk research, focus groups with youths, a survey with a representative sample of private sector companies, in-depth interviews with recruitment agencies, technical and vocational institutes, and economic experts.
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NGO target Study

April 18, 2013

Assessment of the brand image and positioning of a large NGO. Understanding the prevailing attitudes of individuals towards NGOs in general and the client specifically. The objective was to improve practices, improve the marketing strategy, and attract more supporters. Methodology: Nationwide telephone surveys.
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SANAD: Needs of Small Businesses

August 17, 2021

A three-fold study for SANAD TAF on MSMEs and their needs for future financial and non-financial support: Assess the situation of small businesses and their challenges, to identify topics needing capacity building, and identify well-positioned local institutions able to provide financial and other support to MSMEs. Methodology: Desk research, Key Informant Interviews, and a survey with MSMEs in Greater Beirut and Tripoli.

UNDP: Household Assessment of e-Waste

June 9, 2021

A household statistical assessment of e-waste in Lebanon to gain a better understanding of the sector and the necessary measures required to improve its status. Methodology: Nationwide household CATI.

EU and GOPA: Promotion of social dialogue

January 1, 2018

A study for GOPA Consultants under the ‘Promotion of Social Dialogue in Lebanon’ project, part of the EU funded ‘Promotion of Social Justice’ program. The program is implemented by the Ministry of Labor (MOL), its Labor Inspection Department, the National Employment Office (NEO), and the Economic and Social Council (ECOSOC). The main purpose of the project is building the capacity of MOL, and Lebanese Social Partners and Civil Society to be promoters of social dialogue. Two sectors with high potential for growth and unmet demand with regards to a qualified workforce were therefore selected. In-depth interviews were conducted with 290 firms belonging to those two sectors.
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Benchmarking Residential Real Estate

November 14, 2017

A study for a large regional holding group with specialties in retail, leisure, and real estate. The study aimed at understanding the market situation with regards to residential real estate and to benchmark the service charges and services of existing master community projects in comparison to a project that they are constructing. InfoPro extracted from its own Real Estate Databases, real estate projects that are similar to the project under study. In-depth interviews with the developers and facility community managers of these projects.
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UNDP: Assessment of Voter Registration Public Awareness Campaign

April 1, 2014

The Ministry of Interior and Municipalities (MOIM), with the support of UNDP LEAP, launched a multi-media awareness campaign which informed citizens of their right to inspect the voter register database. The study assessed the impact of the campaign on the general public and to identify the effectiveness of the campaign with regards to reachability and informing the public of their rights. The aim of the survey was to also learn from this exercise in order to better any future communication between the MOIM and the public. Methodology: Survey sample of prospective voters.
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Red Cross: Perception Study

October 1, 2013

A study for the Lebanese Red Cross and its key partners (ICRC, the International Federation of the Red Cross and the Red Crescent and The Norwegian Red Cross). Assess prevailing attitudes towards NGOs and donation patterns to be able to devise a new fundraising strategy. A survey evaluated both general public and private business perceptions, awareness levels of NGOs in general and the LRC specifically. Awareness drivers and communication channels were examined, individual and corporate donation patterns, including sums donated and frequency, in addition to the barriers and drivers to donating. Methodology: Nationwide Computer Assisted Telephone Interviews (CATI), in-depth interviews, and quantitative surveys of businesses.
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Market Share and Perception Analysis of a Lighting Solutions Company

February 14, 2020

Market share study for a large lighting solutions company. Issues addressed: Positioning versus the competition, Brand perception, Selection process utilized in deciding on suppliers of lighting systems, Message to be communicated, SWOT, identification of unmet needs. Methodology: In-depth interviews with contractors / developers, architects, and electrical engineers and consultants.
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Market Analysis for the Shouf Biosphere Reserve

March 9, 2019

A study for the Shouf Biosphere Reserve (SBR) to provide it with an overview of the organic and high quality market including the most prominent players and those that can be considered as competitors, market demand and supply, barriers to trade, and market requirements and regulatory framework needed for local and export markets. SBR, which offers around 82 high quality products, harvested by farmers and five cooperatives located in the surrounding areas was looking to focus on products with high potential for growth and job creation. The study provided a macro-economic overview of the organic high quality market, a detailed overview of the agriculture activity Shouf, and (3) a review of fair trade practices. Methodology: Mapping stakeholders and interviews with them. Interviews with 170 small-scale farmers.
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Competition Analysis of Real Estate Assets Management and Valuation

February 15, 2019

A study for a Holding real estate company. The company was interested in developing a software related to Real Estate Assets Management and Valuation. The study assessed the following: The competition in the global and local Real Estate Portfolio Management Software market, the offering of the competition, products available in the Lebanese market. A mapping of the competition was conducted through desk research and in-depth interviews.
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Market Assessment and Feasibility of New Automobile Brand

February 11, 2019

A market study for a car importer looking to introduce a new brand to the market. The study included the evolution of the automotive market in Lebanon, and a comprehensive competitive analysis. A financial study was conducted in order to estimate the feasibility of the models under study.
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Assessment of a Chocolate Coffee Shop Concept

July 16, 2018

A study for an investor considering starting up a high-end chocolate coffee shop in Ashrafieh. The outlet was to import high-end chocolate and also to offer drinks such as coffee and tea with pastries and biscuits. The study gauged the market feasibility of the concept by assessing the competition in the area, prospective client profile, types of chocolate most in demand and upcoming trends, customer habits of high end chocolate and coffee shops. Methodology: Retailers in Ashrafieh were mapped area and gathered key information from those considered to be potential competitors. In-depth interviews with most prominent outlets. Focus groups provided insights on client habits and preferences.
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Market Study on the Soap and Detergents Market

January 15, 2018

Assessing the size and trends of various types of soap and detergents in the market in addition to gauging consumers’ general awareness and usage of the various brands. Methodology: A consumer behavior survey with a nationwide household survey and a market overview entailing a supply/demand assessment by interviewing distributors, local manufacturers and purchase managers of major supermarket chains.

Price Assessment of Retail Real Estate

August 23, 2017

A study for a mall operator interested in assessing the supply and demand for retail real estate across the main shopping malls and shopping souks. On the supply front, the client wanted to investigate the rental rates charged, rent evolution, the facilities and services provided, footfall, and the leasing terms. On the demand front, they want to assess the preferences of retailers with regards to the retail mix, outlet sizes, facilities / services provided, and any issues which they considered problematic at their current location. Methodology: interviews with 58 retailers. The study covered outlets across a variety of categories. The findings helped management re-assess their leasing strategy and retail mix.
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Category: Market Assessments