Pre and Post-Advertising research

Allows advertisers to test their advertising concepts and measure the effectiveness of their campaigns. Through the use of interviews, both audio and visual samples can be easily presented to all respondents. Awareness and attributes are tested prior to and after an advertising campaign to assess the effectiveness of the messaging and the media plan

Purpose

  • Evaluate the impact and receptiveness to a campaign
  • Assess whether the campaign transmits the intended message
  • To understand the emotional and functional benefits it delivers
  • Analyze the various features and the content of the campaign
  • Assess whether the campaign matches the company’s / product’s brand and values
  • Identify more effective options for a campaign






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