Product or Concept Testing

Evaluate consumer acceptance of a new product or concept prior to its market launch. Product-testing guarantees higher success rates, increased customer satisfaction, and greater achievement of time, quality, and cost objectives

Purpose

  • Assess reaction to the product or concept
  • Assess product or concept attributes
  • Comparison of proposed alternatives to what is considered optimal
  • Likelihood of purchasing
  • Whether they would recommend the product concept to their family and friends
  • Price testing

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