Quantitative Research

We offer full-fledged quantitative services which include questionnaire design, data collection, quality control, data processing, analysis, and reporting. Our quantitative department relies on a variety of methodologies to reach our clients’ research objectives.

Methodologies

  • Face-to-face surveys
  • Street-intercept surveys
  • Telephone surveys
  • Online surveys
  • Mobile / Tablet Surveys
  • Mystery shopping

We follow a rigorous methodology of fieldwork recruitment, training, pilot testing, and project execution.

Surveyors

The recruitment department employs over 200 full-time and part-time surveyors located all over Lebanon. Activities carried-out by the department include the following:

  • Recruitment
  • Scheduling appointments with corporate entities
  • Supervising and coordinating with teams on the field
  • Ensuring proper quota fulfillment and quick project turnaround

Training

Our senior project managers handle the training of all full-time and part-time staff. Simulations are conducted to ensure that all staff members have retained the various concepts covered by providing back-ground information on the topic at hand, defining technical terminology, explaining the logical sequence of the questionnaire, and probing methods to be utilized.







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