Market Study for a Consumer Electronics Retailer

The company wanted to assess the feasibility of an international brand of electronics store opening in a large retail center and wished to gain in-depth information on the consumer media and electronics market in Lebanon across six product categories; CDs, DVDs, Books, Electronics, Household technology products, and gaming. InfoPro conducted a quantitative survey across the potential catchment area. The survey consisted of 2,400 door-to-door household interviews. InfoPro assessed individuals shopping behavior and patterns, in addition to consumer spending across the various product categories, as well as household income and its disposable income component. The survey provided the company with information on the shopping centers / outlets households regularly shop at across various product categories, frequency of shopping, level of satisfaction with the outlets they currently shop at, loyalty, and consumer demographics.

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