Author: research

Fast Moving Consumer Goods

Market Overview of a food brand A well-established brand in the Lebanese market had problems in the performance of one of its products in comparison to its competitors in the market. The client was interested in further investigating the detected problem, by acquiring market information regarding the assessment of the product likeability and positioning. The…
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Private-Public Sector Development Studies

Value Chain Analysis in Lebanon – Let’s Work InfoPro was commissioned a study by Global Development Solutions and the World Bank. The objective of the study was to identify and select two potential value chains for analysis from the following six sectors: agriculture and agro-processing; recycling and waste management; information, communications and technology entrepreneurship; municipal services;…
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Mystery Shopping Studies

Electronics retailer Mystery Shopper Research A network of household electronics was interested in assessing their outlets and the performance of their personnel at all of their branches. It commissioned InfoPro to conduct a mystery shopper research which would focus on the following: External and internal locale of the branch Employee appearance and hygiene Customer care…
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Salary Scale

UNDP Salary Scale Survey I and II The United Nations Development Programme (UNDP) wanted to implement a new salary scale in 2008 and 2011 to assess the Service Contract (SC) modality which as defined by the UNDP is used to hire individuals for activities which are not part of the central functions of the UNDP…
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Brand Image and Perception Studies

Outlet Relocation Assessment Study A location for a retail specialty network was not performing as well as other outlets and was facing difficulties in gaining new clients. The client commissioned InfoPro to assess the reasons for the outlet’s lack of performance. The aim of the study was therefore to understand market demand conditions in the…
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Opinion Polling

Opinion Polling of the Parliamentary Elections InfoPro in 2009, 2013, and 2018 was commissioned to conduct opinion polling surveys for the parliamentary elections. The aim of the surveys was to assess the voting inclination and position of citizens prior to the parliamentary elections. InfoPro specifically delved into the following issues: Voting intention of citizens and…
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Microfinance Studies

Microfinance Demand Survey Palladium and USAID kick started the support the Livelihoods and Inclusive Finance Expansion (LIFE) project in Lebanon. The aim of the project is to economically empower the unbanked, low-income, and underserved micro clientele ad simultaneously link vulnerable entrepreneurs with micro-finance institutions who will provide them with customized business management training, technical know-how, mentoring,…
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Beirut Emerging Technology, Industrial, and Research Center (BETZ)

The Professional Computer Association (PCA) was interested in analyzing the Lebanese technology sector in order to assess the technology industries most potentially suitable for Lebanon and for creating a self-contained Technology, Industrial, and Research Center (BETZ). To assess the feasibility of the concept, the PCA commissioned InfoPro to conduct the study. InfoPro’s mandate entailed that…
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Concept Testing

The Knowledge and Innovation City Demand Forecast The Tripoli Special Economic Zone (TSEZ) is in proximity to the India-Middle East-Western Europe (IMEWE) submarine cable system which will ensure that the area has maximum connectivity and bandwidth. The Board of the TSEZ felt that this would appeal to local and regional service, high tech, and creative…
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Program / Project Assessment Surveys

Country Level Gender Analysis Social Impact funded by USAID commissioned InfoPro to conduct the study. The aim of the study was to assess existing gender gaps, opportunities and needs that the USAID / Lebanon program can address to better achieve its objectives. The study also delved into the different perceptions of women and men that…
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