Author: research

Fast Moving Consumer Goods

Market Overview of a food brand A well-established brand in the Lebanese market had problems in the performance of one of its products in comparison to its competitors in the market. The client was interested in further investigating the detected problem, by acquiring market information regarding the assessment of the product likeability and positioning. The…
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Private-Public Sector Development Studies

Construction Value Chain InfoPro was commissioned a study by the World Bank Group and Global Development Solutions (GDS). The aim of the survey was to conduct value chain analysis of the Lebanese construction sector, specifically, Lebanon’s residential building materials inputs sector.  InfoPro / GDS’s mandate was to assess the readiness of the sector to take…
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Mystery Shopping Studies

Electronics retailer Mystery Shopper Research A network of household electronics was interested in assessing their outlets and the performance of their personnel at all of their branches. It commissioned InfoPro to conduct a mystery shopper research which would focus on the following: External and internal locale of the branch Employee appearance and hygiene Customer care…
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Salary Scale

UNDP Salary Scale Survey I and II The United Nations Development Programme (UNDP) wanted to implement a new salary scale in 2008 and 2011 to assess the Service Contract (SC) modality which as defined by the UNDP is used to hire individuals for activities which are not part of the central functions of the UNDP…
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Brand Image and Perception Studies

Outlet Relocation Assessment Study A location for a retail specialty network was not performing as well as other outlets and was facing difficulties in gaining new clients. The client commissioned InfoPro to assess the reasons for the outlet’s lack of performance. The aim of the study was therefore to understand market demand conditions in the…
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Opinion Polling

The World Economic Forum’s Executive Opinion Survey (EOS) The World Economic Forum (WEF) has been publishing the Global Competitiveness Report on a yearly basis, assessing the competitiveness landscape of economies worldwide and providing insight into the drivers of their productivity and prosperity. A major component of the report is the Executive Opinion Survey (EOS) which…
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Microfinance Studies

Microfinance Demand Survey Palladium and USAID kick started the support the Livelihoods and Inclusive Finance Expansion (LIFE) project in Lebanon. The aim of the project is to economically empower the unbanked, low-income, and underserved micro clientele ad simultaneously link vulnerable entrepreneurs with micro-finance institutions who will provide them with customized business management training, technical know-how, mentoring,…
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Beirut Emerging Technology, Industrial, and Research Center (BETZ)

The Professional Computer Association (PCA) was interested in analyzing the Lebanese technology sector in order to assess the technology industries most potentially suitable for Lebanon and for creating a self-contained Technology, Industrial, and Research Center (BETZ). To assess the feasibility of the concept, the PCA commissioned InfoPro to conduct the study. InfoPro’s mandate entailed that…
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Concept Testing

The Knowledge and Innovation City Demand Forecast The Tripoli Special Economic Zone (TSEZ) is in proximity to the India-Middle East-Western Europe (IMEWE) submarine cable system which will ensure that the area has maximum connectivity and bandwidth. The Board of the TSEZ felt that this would appeal to local and regional service, high tech, and creative…
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Program / Project Assessment Surveys

LIVCD (Lebanon Industrial Value Chain) Evaluation The Lebanon Industrial Value Chain Development (LIVCD) Project is a five year program funded by USAID. Through technical support provided to targeted value chains, the LIVCD aims to strengthen the agriculture and agro-processing sectors. This is accomplished through the enhancement of access to finance for rural small businesses and…
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