Category: Concept Testing

Taxi Concept Test Study for a Large Consultancy Firm

A consultancy firm has a client who was considering the potential of setting up a taxi company in the Greater Beirut area. The client was interested in testing several concepts. Methodology: 1,500 street intercept interviews conducted with current taxi / taxi service users and car owners. A survey was also conducted with 75 five star, four star, and three star hotels.

Entertainment Center Feasibility Study

The client was planning to introduce a new entertainment center targeting children and adolescents in a prominent mall. The main objective of the study was to assess the feasibility, receptiveness and potential market demand for of such a concept. Methodology: Intercept interviews with individuals with children and a financial feasibility plan across alternative scenarios.

Concept Testing of Short-Term Loans

The financial institution client wanted to test the utilization of very short-term loans among low-income potential users. The main objective of the study was to determine the concept’s penetration as well as to test some of its potential features. The study surveyed individuals who fall into the client’s target market. Methodology: The study consisted of face-to-face interviews with non-bankerized respondents.

Taxi Concept Test Study for a Large Consultancy Firm

The client was considering the potential of setting up a taxi company in the Greater Beirut area. The client was interested in testing several concepts. Methodology: 1,500 street intercept interviews conducted with current taxi / taxi service users and car owners. A survey was also conducted with 75 five star, four star, and three star hotels.

Market Analysis for the Shouf Biosphere Reserve

A study for the Shouf Biosphere Reserve (SBR) to provide it with an overview of the organic and high quality market including the most prominent players and those that can be considered as competitors, market demand and supply, barriers to trade, and market requirements and regulatory framework needed for local and export markets. SBR, which offers around 82 high quality products, harvested by farmers and five cooperatives located in the surrounding areas was looking to focus on products with high potential for growth and job creation. The study provided a macro-economic overview of the organic high quality market, a detailed overview of the agriculture activity Shouf, and (3) a review of fair trade practices. Methodology: Mapping stakeholders and interviews with them. Interviews with 170 small-scale farmers.
Read more

Assessment of a Chocolate Coffee Shop Concept

A study for an investor considering starting up a high-end chocolate coffee shop in Ashrafieh. The outlet was to import high-end chocolate and also to offer drinks such as coffee and tea with pastries and biscuits. The study gauged the market feasibility of the concept by assessing the competition in the area, prospective client profile, types of chocolate most in demand and upcoming trends, customer habits of high end chocolate and coffee shops. Methodology: Retailers in Ashrafieh were mapped area and gathered key information from those considered to be potential competitors. In-depth interviews with most prominent outlets. Focus groups provided insights on client habits and preferences.
Read more

Market Assessment of Student Housing

A study for a client interested in developing a student housing project in the Administrative Beirut area and wanted to assess supply and demand of student housing across both university dormitories and furnished apartments. Methodology: Desk research, in-depth interviews with the owners of furnished apartments, and in-depth interviews with university officials responsible for dormitories in the Administrative Beirut area. The interviews helped identify the specifications of available supply, rental rates, marketing efforts undertaken, occupancy rates, supply and demand trends in the market, in addition to other pertinent information. This enabled the client to reach conclusions as to the feasibility of the project and the specifications of the furnished apartments most in demand.
Read more

Retail Real Estate Market Study

A study for an international client planning to develop a large mall in a suburb of Beirut. The client wished to gain in-depth information on the market supply and demand of retail real estate in Administrative Beirut and Mount Lebanon. In order to reach the client’s objectives, Methodology: Desk research, face-to-face interviews with consumers residing in the catchment area under study, and conducting in-depth interviews with retailers, retail real estate developers, and real estate brokers. Identified the population distribution and growth in the catchment area under study. Identified the shopping patterns of consumers and also their retail expenditure which in combination with the desk research. Forecast the retail expenditure of the entire catchment area. Insights such as preferences of amenities and services to be provided by malls, the optimal outlet size for their retail category, preferred neighboring outlets which allowed the client to decide on the optimal retail mix. Identify the price paid per square meter in malls and in street front outlets which allow the client to devise their price strategy.
Read more

Retail, Hospitality, Office, and Real Estate Assessment

A study for an international commercial developer involved in a joint venture to develop a mixed-use project in a suburb of Beirut. The client in developing the proposed site wanted to assess the feasibility of the project and the various real estate segments under consideration: office, residential, leisure, hospitality, and retail. In order to assess the optimal mix for the location, InfoPro carried-out a supply and demand analysis. The aim of analysis was to provide an economic overview of Lebanon and the Greater Beirut area, the competition level across the various segments under study, the success / failings of the competition, demand drivers and generators, preferred features and facilities, in addition to new and potential development projects currently under construction. Methodology: Interviews with real estate developers, brokers, and experts. Provided an overview of the supply and demand in Greater Beirut specifically for high-end projects. Assessment of street front shopping hubs and malls including performance data by category, tourist data gathered through desk research and interviews with tour operators in order to evaluate demand across various hotel categories. InfoPro also assessed their perception of impact of future supply on hotel ARR, RevPAR, and occupancy. The market assessment of the segments under study allowed the client to assess the most optimal mix to be included in location.
Read more

Competition Analysis of Real Estate Assets Management and Valuation

A study for a Holding real estate company. The company was interested in developing a software related to Real Estate Assets Management and Valuation. The study assessed the following: The competition in the global and local Real Estate Portfolio Management Software market, the offering of the competition, products available in the Lebanese market. A mapping of the competition was conducted through desk research and in-depth interviews.
Read more

Potential for a Technology, Industrial, and Research Center

A survey for the Professional Computer Association (PCA) to analyze the technology sector to assess the technology industries most potentially suitable for a Technology, Industrial, and Research Center (BETZ), to assess the feasibility of the concept. Methodology: A sectoral analysis of the technology sector in Lebanon and a qualitative overview of the technology sector. Desk research and based on in-depth face-to-face interviews with experts and professionals in the technology sector in order to establish a SWOT analysis of BETZ. The study provided key success factors, SWOT analysis, and a matrix defining the sectors and respective technologies within each sector that shall be developed.
Read more

Concept Test and Competition Analysis of a real estate mixed project

A real estate supply and demand analysis to assess the optimal mix of the types of residential units and a projection of their respective absorption rates. The client intended to develop a four-season mountain resort featuring hotels, international ski slopes and a golf course and other recreational and sports activities. The aim of the analysis was to assist the master planners in the assessment of the unit mix ratio and ultimately in the design phasing. The mandate entailed identifying the demand drivers for the various types of complementary businesses likely to be located in the resort, the retail categories that they belong to, and their incentive requirements and potential size of operation in order to forecast the retail mix allocation in the project master plan. Methodology: Desk research exercise, in-depth interviews with government ministries, tour operators located in Arab countries, hotel / resort directors and managers, prominent retailers, and restaurant owners.
Read more

Tripoli Special Economic Zone: The Knowledge and Innovation City Demand Forecast

Assess the feasibility of the Knowledge and Innovation City (KIC)concept at the Rashid Karame International Fair (RKF) in Tripoli, by the Tripoli Special Economic Zone. Methodology: Mapping of Potential Sub-Sectors, Concept Testing and Demand Analysis, and Demand Forecast. In-depth interviews were conducted with potential companies to assess their receptiveness towards the concept and their requirements of the KIC in terms of spacing, amenities, services, prices among other criteria.
Read more