Category: Location Analysis

Location Analysis for a Small Sized Bank

The client was considering the option of opening two new branches. Four potential locations were assessed, of which two were selected by the client for further evaluation. A supply and demand analysis of banking activities was conducted. A detailed profile of the residential sector as well as the corporate activity in the areas understudy was provided. In-depth information on respondents’ usage and attitude towards the banking sector and available market opportunities were assessed. Methodology: Desk research, mapping of businesses and retail outlets, face-to-face household interviews, and corporate interviews.

Location Analysis for a Small Sized Bank

The client was interested in assessing the feasibility of opening a new branch. Three potential locations were assessed – Dora / Jounieh, Ashrafieh, and Hazmieh. A detailed profile of the residential sector as well as the corporate activity in the areas understudy was provided. A competitive assessment was also conducted to identify the services provided by competing banks. Methodology: Desk research, mapping of businesses and retail outlets, face-to-face household interviews, and corporate interviews.

Location Analysis for a Large Sized Bank

The client was interested in assessing the feasibility of opening a new branch. Two potential locations were assessed – Aley and Rabieh. A detailed profile of the residential sector as well as the corporate activity in the areas understudy were assessed. Methodology: Desk research, mapping of businesses and retail outlets, face-to-face household interviews, and corporate interviews.

Location Analysis for a Medium Sized Bank

The client was considering the option of opening a new branch and relocating an existing one. In order to assess the commercial viability of the endeavor, a location analysis study was conducted for the areas of Hazmieh and Ashrafieh. The client was provided with a detailed profile of the residential and commercial segments in order to reveal respondents’ usage and attitude towards the banking sector. The population profile the areas under study were also benchmarked to the profile of the Greater Beirut population in order to compare key profile differences. Methodology: Desk research, mapping of businesses and retail outlets, face-to-face household interviews, and corporate interviews.

Outlet Relocation Assessment

Study an underperforming location of a retail specialty network. Market demand conditions in the sector in the outlets’ catchment area. Methodology: Consumer demand survey with affluent individuals residing in the outlets’ catchment area. Measure the key image variables for loyalty and regular visitation. Identify the perception of the outlet in comparison to its competitive universe and pinpoint brand strengths and weaknesses.
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Bank Area Analysis

Area analysis to assess the commercial viability of a bank branch in Metn. Methodology: Desk Research, Ground Scanning, Traffic Flow Analysis, and In-depth interviews with area real estate brokers.Read more