A study for UNICEF to assess the THRIVE program under the UN’s Social Development Goals. The Ministry of Public Health launched a national action plan for children and mothers called THRIVE Lebanon, a four-year long cross-government commitment on four key areas of child development. As part of their efforts under THRIVE, UNICEF was in the process of developing a comprehensive communication strategy on health, nutrition, and wash. Prior to development, The objective of the study is an informative qualitative survey to gain a better understanding of the knowledge, practices, and behaviors among the Lebanese, Palestinian, and Syrian populations with regard to these topics. Methodology: 14 focus groups with mothers, fathers, and grandmothers of all three nationalities and 19 in-depth interviews with Lebanese, Palestinian, and Syrian medical professionals.