An agricultural property management company that specializes in producing high quality stone and pome fruits in Central Bekaa was selling its produce to the wholesale market at bulk market prices that seriously undervalue the uniqueness of their premium range of goods. InfoPro developed a marketing plan for the branded produce and investigated opportunities in the market that can be targeted to realize a higher return for its value added products. Methodology: Desk review and face-to-face in-depth interviews with market players and the purchasing managers / owners of Hotels, restaurants, specialty stores, catering businesses, and large supermarkets
