An international distributor wanted to introduce their Halloumi cheese brand into the local market. They commissioned InfoPro to conduct a pre-launch taste test and a post-launch taste. The aim of the pre-launch taste test was to determine consumers’ selection process and consumption behavior towards halloumi cheese and eventually assist the client in selecting the halloumi cheese preparation to be launched under the brand. Six months post the launch of the brand a post-launch taste test evaluation was conducted by InfoPro with the aim to gain consumer feedback on the brand and its competitors. The survey delved into the following specifics:
- Usage and attitude of consumers towards Halloumi cheese
- Brand Image of the various brands in the market
- Advertising recall and impact of the communication of the various Halloumi cheese brands
- Conduct a comparative taste test
- Assess consumer perceptions and preferences of Halloumi cheese