Market Overview of a food brand

A well-established brand in the Lebanese market had problems in the performance of one of its products in comparison to its competitors in the market. The client was interested in further investigating the detected problem, by acquiring market information regarding the assessment of the product likeability and positioning. The client commissioned InfoPro to conduct a market survey in order to investigate the issue at hand. InfoPro conducted a brand positioning assessment of the concerned brands in order to gain consumer feedback as compared to its main competitors. This was achieved by conducting a quantitative survey in the Greater Beirut area with 300 consumers 13 and 33 years of age. The study was able to provide insight on the consumption behavior of consumers and examine the consumers’ general awareness and perception of various related attributes which led the client to revise its marketing strategy to meet consumer needs.

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