An operator of gas stations wanted to strengthen their brand image and positioning. In order to do so they needed to be aware of client’s current position in the Lebanese market and the behavior of consumers with respect to petrol stations. The client commissioned InfoPro to conduct the study. In order to reach the objectives of the study, InfoPro a nationwide quantitative door-to-door household survey with 1,000 individuals. The survey helped identify individuals awareness level and perception of petrol stations in general and the client in specific, it also helped identify the market share of the various petrol stations, the process utilized by consumers in selecting a gas station to deal with, in addition to other pertinent issues needed to identify the client’s positioning. The survey not only provided a better understanding of the behavior of consumers with regards to petrol stations but also allowed InfoPro to identify the strengths and weaknesses of the client vs. its competition.
